MARKETING

View Statistics Email Alert RSS Feed

Card

Organization name

MARKETING

Publications

Results 421-440 of 498 (Search time: 0.004 seconds).

Refman EndNote Bibtex RefWorks Send via email

	Issue Date	Title	Author(s)
421	2018	Brave new world: service robots in the frontline	Wirtz, Jochen ; Patterson, Paul G; Kunz, Werner H; Gruber, Thorsten; Lu, Vinh Nhat; Paluch, Stefanie; Martins, Antje
422	2012	Brand personality inference: The moderating role of product meaning	Kum, D.; Bergkvist, L.; Lee, Y.H. ; Leong, S.M.
423	2000	BRAND NAME VS. COUNTRY IMAGE EFFECTS : CHINESE CONSUMER EVALUATION OF HYBRID PRODUCTS	HU XIAOHONG
424	2003	Brand name suggestiveness: A Chinese language perspective	Lee, Y.H. ; Ang, K.S.
425	2012	Bonding through service friendliness: A potential double-edged sword	Lim, E.A.C.; Lee, Y.H. ; Foo, M.-D.
426	2006	Biometrics: The next frontier in service excellence, productivity and security in the service sector	Heracleous, L.; Wirtz, J.
7	10-Jun-2022	Big Data in the Marketing Education Programs: Educators' and Students' Views and Attitudes	Samer Elhajjar ; Shaheen Borna
8	2005	Attribute evaluability and the range effect	Yeung, C.W.M. ; Soman, D.
9	2000	Asymmetric competition in choice and the leveraging of competitive disadvantages	Heath, T.B.; Ryu, G. ; Chatterjee, S.; Mccarthy, M.S.; Mothersbaugh, D.L.; Milberg, S.; Gaeth, G.J.
10	1992	Assessment of defects in composites using holographic interferometry	Shang, H.M. ; Tay, T.E. ; Lwin, M.
11	1992	Assessing the influence of marketing research on the social science literature	Cote, J.A.; Leong, S.M. ; Cote, J.
12	29-May-2022	Assessing the impact of novelty and conformity on hesitancy towards COVID-19 vaccines using mRNA technology	Ching Leong; Lawrence Jin ; Dayoung Kim; Jeongbin Kim ; Yik Ying Teo ; Teck-Hua Ho
13	2020	Assessing the imagination scale’s nomological validity: Effect of hedonic versus utilitarian product types and abstract versus concrete advertising execution	Dewi, I.J.; Ang, S.H.
14	2007	Assessing the economic value of distribution channels: An application to the personal computer industry	Chu, J. ; Chintagunta, P.K.; Vilcassim, N.J.
15	1995	Assessing quality of life in Singapore: An exploratory study	Keng, K.A. ; Hooi, W.S.
16	Jan-2021	Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda	Mustak, Mekhail; Salminen, Joni; Ple, Loic; Wirtz, Jochen
17	Jun-2023	Artificial intelligence empowered conversational agents: A systematic literature review and research agenda	Mariani, Marcello M; Hashemi, Novin; Wirtz, Jochen
18	2006	Arousal expectations and service evaluations	Mattila, A.S.; Wirtz, J.
19	1993	Application of holographic interferometry in the detection of flaws in composite plates	Tay, T.E. ; Shang, H.M. ; Lwin, M.
20	2007	Antecedents and consequences of skepticism toward health claims: An empirical investigation of singaporean consumers	Tan, S.-J. ; Tan, K.-L.