Full Name
LEONG SIEW MENG
Variants
Leong, S.-M.
Meng, L.S.
Leong, S.M.
 
Main Affiliation
 
 
Email
fbalsm@nus.edu.sg
 

Publications

Results 1-20 of 23 (Search time: 0.005 seconds).

Issue DateTitleAuthor(s)
12002A typology of animosity and its cross-national validationJung, K. ; Ang, S.H. ; Leong, S.M. ; Tan, S.J. ; Pornpitakpan, C. ; Kau, A.K. 
22004Animosity towards economic giants: What the little guys thinkAng, S.H. ; Jung, K.; Kau, A.K. ; Leong, S.M. ; Pornpitakpan, C.; Tan, S.J. 
31992Assessing the influence of marketing research on the social science literatureCote, J.A.; Leong, S.M. ; Cote, J.
42012Brand personality inference: The moderating role of product meaningKum, D.; Bergkvist, L.; Lee, Y.H. ; Leong, S.M. 
52003Building strong brands in Asia: Selecting the visual components of image to maximize brand strengthHenderson, P.W.; Cote, J.A.; Leong, S.M. ; Schmitt, B.
61994Comparative advertising: Superiority despite interference?Ang, S.-H. ; Leong, S.-M. 
72009Cross-national logo evaluation analysis: An individual-level approachVan Der Lans, R.; Cote, J.A.; Cole, C.A.; Leong, S.M. ; Smidts, A.; Henderson, P.W.; Bluemelhuber, C.; Bottomley, P.A.; Doyle, J.R.; Fedorikhin, A.; Moorthy, J.; Ramaseshan, B.; Schmitt, B.H.
81999Effects of advertisement format on competitive interference in print advertisingLeong, S.M. ; Ang, S.H. ; Heng, F.
91997Effects of physical environment and locus of control on service evaluation: A replication and extensionLeong, S.M. ; Ang, S.H. ; Hui Lin Low, L.
101996Estimating the long-term effects of advertising on sales: A co-integration perspectiveLeong, S.M. ; Ouliaris, S. ; Franke, G.R.
111994Exploring the organizational commitment- Performance linkage in marketing: A study of life insurance salespeopleLeong, S.M. ; Randall, D.M.; Cote, J.A.
121996Increasing Brand Name Recall in Print Advertising among Asian ConsumersLeong, S.M. ; Ang, S.H. ; Tham, L.L.
132003Increasing replication for knowledge accumulation in strategy researchSingh, K. ; Ang, S.H.; Leong, S.M. 
142000It's only words: Idiom processing, language knowledge and consumer memory of Chinese print advertisementsLeong, S.M. ; Tan, S.J. ; Lim, W.K.
152002Managing risk in a four-digit number gameTeo, C.-P. ; Leong, S.M. 
162000Modernity and the Singaporean adolescentLeong, S.M. 
172001Predicting the principles of marketing strategy: Cross-border and expertise effectsLeong, S.M. 
182009Processing idioms in advertising discourse: Effects of familiarity, literality, and compositionality on consumer ad responseLim, E.A.C.; Ang, S.H. ; Lee, Y.H. ; Leong, S.M. 
192007The ad creativity cube: conceptualization and initial validationAng, S.H. ; Lee, Y.H. ; Leong, S.M. 
201996The effects of picture-word consistency, processing motivation and repetition on advertisement recallAng, S.H. ; Leong, S.M. ; Lock, K.L.