Please use this identifier to cite or link to this item:
|Title:||Animosity towards economic giants: What the little guys think||Authors:||Ang, S.H.
United States of America
|Issue Date:||2004||Citation:||Ang, S.H.,Jung, K.,Kau, A.K.,Leong, S.M.,Pornpitakpan, C.,Tan, S.J. (2004). Animosity towards economic giants: What the little guys think. Journal of Consumer Marketing 21 (2-3) : 190-207. ScholarBank@NUS Repository.||Abstract:||Respondents from five Asian countries were surveyed in terms of their consumer ethnocentrism, animosity, and attribution towards the USA and Japan in the context of the Asian economic crisis. The results indicated that the more severely hit a country was, the more ethnocentric respondents were. In general, animosity towards the USA was higher than towards Japan with regard to the Asian crisis. Koreans held the greatest stable animosity towards the Japanese because of the atrocities experienced during the Second World War. Respondents attributed the blame of the Asian crisis more to themselves. They also felt that they and the Japanese could have controlled the turn of events during the crisis. Implications arising from the findings are discussed.||Source Title:||Journal of Consumer Marketing||URI:||http://scholarbank.nus.edu.sg/handle/10635/43915||ISSN:||07363761|
|Appears in Collections:||Staff Publications|
Show full item record
Files in This Item:
There are no files associated with this item.
checked on May 31, 2019
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.