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Title: Animosity towards economic giants: What the little guys think
Authors: Ang, S.H. 
Jung, K.
Kau, A.K. 
Leong, S.M. 
Pornpitakpan, C.
Tan, S.J. 
Keywords: Asia
United States of America
Issue Date: 2004
Citation: Ang, S.H.,Jung, K.,Kau, A.K.,Leong, S.M.,Pornpitakpan, C.,Tan, S.J. (2004). Animosity towards economic giants: What the little guys think. Journal of Consumer Marketing 21 (2-3) : 190-207. ScholarBank@NUS Repository.
Abstract: Respondents from five Asian countries were surveyed in terms of their consumer ethnocentrism, animosity, and attribution towards the USA and Japan in the context of the Asian economic crisis. The results indicated that the more severely hit a country was, the more ethnocentric respondents were. In general, animosity towards the USA was higher than towards Japan with regard to the Asian crisis. Koreans held the greatest stable animosity towards the Japanese because of the atrocities experienced during the Second World War. Respondents attributed the blame of the Asian crisis more to themselves. They also felt that they and the Japanese could have controlled the turn of events during the crisis. Implications arising from the findings are discussed.
Source Title: Journal of Consumer Marketing
ISSN: 07363761
Appears in Collections:Staff Publications

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