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Swee Hoon Ang

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Full Name
Swee Hoon Ang
Variants
Swee, H.A.
Ang, S.H.
Ang, S.H
Ang, S.-H.
 
Main Affiliation
 
Faculty
 
Email
bizangsh@nus.edu.sg
 

Publications

Results 1-20 of 24 (Search time: 0.006 seconds).

Issue DateTitleAuthor(s)
12002A typology of animosity and its cross-national validationJung, K. ; Ang, S.H. ; Leong, S.M. ; Tan, S.J. ; Pornpitakpan, C. ; Kau, A.K. 
22004Animosity towards economic giants: What the little guys thinkAng, S.H. ; Jung, K.; Kau, A.K. ; Leong, S.M. ; Pornpitakpan, C.; Tan, S.J. 
32020Assessing the imagination scale’s nomological validity: Effect of hedonic versus utilitarian product types and abstract versus concrete advertising executionDewi, I.J.; Ang, S.H. 
41994Comparative advertising: Superiority despite interference?Ang, S.-H. ; Leong, S.-M. 
52001Crisis marketing: A comparison across economic scenariosAng, S.H. 
61999Effects of advertisement format on competitive interference in print advertisingLeong, S.M. ; Ang, S.H. ; Heng, F.
72002Effects of metaphoric advertising among mainland Chinese consumersSwee, H.A. 
81997Effects of physical environment and locus of control on service evaluation: A replication and extensionLeong, S.M. ; Ang, S.H. ; Hui Lin Low, L.
91997Effects of time processing orientation, agreement preferences and attitude towards foreign businessmen on negotiation adaptationAng, S.H ; Teo, G.
102000Exploring the dimensions of ad creativityAng, S.H. ; Low, S.Y.M.
112008Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioningLim, E.A.C.; Ang, S.H. 
121996Increasing Brand Name Recall in Print Advertising among Asian ConsumersLeong, S.M. ; Ang, S.H. ; Tham, L.L.
132003Interference of picture and brand name in a multiple linkage ad contextLee, Y.H. ; Ang, S.H. 
142000Out of the mouths of babes: Business ethics and youths in AsiaAng, S.H. ; Leong, S.M.
152009Processing idioms in advertising discourse: Effects of familiarity, literality, and compositionality on consumer ad responseLim, E.A.C.; Ang, S.H. ; Lee, Y.H. ; Leong, S.M. 
162001Spot the difference: Consumer responses towards counterfeitsAng, S.H. ; Cheng, P.S. ; Lim, E.A.C.; Tambyah, S.K. 
172007The ad creativity cube: conceptualization and initial validationAng, S.H. ; Lee, Y.H. ; Leong, S.M. 
182000The effects of personal value similarity on business negotiationsAng, S.H. ; Leong, S.M.; Teo, G.P.S.
191996The effects of picture-word consistency, processing motivation and repetition on advertisement recallAng, S.H. ; Leong, S.M. ; Lock, K.L.
201996The evaluation of time-dependent attributesAng, S.H. ; Gorn, G.J.; Weinberg, C.B.