Full Name
ANG SWEE HOON
Variants
Swee, H.A.
Ang, S.H.
Ang, S.H
Ang, S.-H.
 
Main Affiliation
 
 
Email
bizangsh@nus.edu.sg
 

Publications

Results 1-20 of 23 (Search time: 0.004 seconds).

Issue DateTitleAuthor(s)
12002A typology of animosity and its cross-national validationJung, K. ; Ang, S.H. ; Leong, S.M. ; Tan, S.J. ; Pornpitakpan, C. ; Kau, A.K. 
22004Animosity towards economic giants: What the little guys thinkAng, S.H. ; Jung, K.; Kau, A.K. ; Leong, S.M. ; Pornpitakpan, C.; Tan, S.J. 
31994Comparative advertising: Superiority despite interference?Ang, S.-H. ; Leong, S.-M. 
42001Crisis marketing: A comparison across economic scenariosAng, S.H. 
51999Effects of advertisement format on competitive interference in print advertisingLeong, S.M. ; Ang, S.H. ; Heng, F.
62002Effects of metaphoric advertising among mainland Chinese consumersSwee, H.A. 
71997Effects of physical environment and locus of control on service evaluation: A replication and extensionLeong, S.M. ; Ang, S.H. ; Hui Lin Low, L.
81997Effects of time processing orientation, agreement preferences and attitude towards foreign businessmen on negotiation adaptationAng, S.H ; Teo, G.
92000Exploring the dimensions of ad creativityAng, S.H. ; Low, S.Y.M.
102008Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioningLim, E.A.C.; Ang, S.H. 
111996Increasing Brand Name Recall in Print Advertising among Asian ConsumersLeong, S.M. ; Ang, S.H. ; Tham, L.L.
122003Interference of picture and brand name in a multiple linkage ad contextLee, Y.H. ; Ang, S.H. 
132000Out of the mouths of babes: Business ethics and youths in AsiaAng, S.H. ; Leong, S.M.
142009Processing idioms in advertising discourse: Effects of familiarity, literality, and compositionality on consumer ad responseLim, E.A.C.; Ang, S.H. ; Lee, Y.H. ; Leong, S.M. 
152001Spot the difference: Consumer responses towards counterfeitsAng, S.H. ; Cheng, P.S. ; Lim, E.A.C.; Tambyah, S.K. 
162007The ad creativity cube: conceptualization and initial validationAng, S.H. ; Lee, Y.H. ; Leong, S.M. 
172000The effects of personal value similarity on business negotiationsAng, S.H. ; Leong, S.M.; Teo, G.P.S.
181996The effects of picture-word consistency, processing motivation and repetition on advertisement recallAng, S.H. ; Leong, S.M. ; Lock, K.L.
191996The evaluation of time-dependent attributesAng, S.H. ; Gorn, G.J.; Weinberg, C.B.
202006The influence of metaphors and product type on brand personality perceptions and attitudesAng, S.H. ; Lim, E.A.C.