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Title: Spot the difference: Consumer responses towards counterfeits
Authors: Ang, S.H. 
Cheng, P.S. 
Lim, E.A.C.
Tambyah, S.K. 
Keywords: Consumer attitudes
Music industry
Issue Date: 2001
Citation: Ang, S.H.,Cheng, P.S.,Lim, E.A.C.,Tambyah, S.K. (2001). Spot the difference: Consumer responses towards counterfeits. Journal of Consumer Marketing 18 (3) : 219-233. ScholarBank@NUS Repository.
Abstract: Examines consumers' motivation for buying counterfeits or pirated goods. The findings indicated that, compared to those who did not buy pirated music CDs, those who bought the counterfeits viewed such purchases as less risky, and trusted stores that sell counterfeits more. They did not see counterfeits as too unfair to singers or the music industry, thought they benefit the society more, and did not see people who buy them as unethical. We also investigated the influence of social personality, and demographic factors on consumers' attitude towards piracy. We found that the more value-conscious and less normatively susceptible one was, and the less integrity one had, the more favorable was one's attitude towards piracy. Demographic characteristics were also significant in influencing attitude. Males and those from lower income groups held more favorable attitudes. Finally, attitude towards piracy was significant in influencing purchase intention.
Source Title: Journal of Consumer Marketing
ISSN: 07363761
DOI: 10.1108/07363760110392967
Appears in Collections:Staff Publications

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