MARKETING

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MARKETING

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	Issue Date	Title	Author(s)
361	Dec-2011	Demand uncertainty and three-part tariffs	Ping Xiao ; Tat Chan; Chakravarthi Narasimhan
362	Jan-2003	DEMAND MODELING IN PRODUCT LINE TRIMMING: SUBSTITUTABILITY AND VARIABILITY	JUIN-KUAN CHONG ; TECK-HUA HO ; CHRISTOPHER S. TANG
363	1992	Defense spending cutbacks and real interest rates in the neoclassical one-sector and two-sector models	Hoon, H.T.
364	1999	Dealing with Resource Disadvantage: Generic Strategies for SMEs	Lee, K.S. ; Lim, G.H. ; Tan, S.J.
365	Sep-1998	Dealing with resource disadvantage : generic strategies for SMEs	Lee, Khai Sheang ; Lim, Guan Hua ; Tan Soo Jiuan
366	16-May-2019	Data from: The socio-economic impact of multidrug-resistant nosocomial infections: a qualitative study	Mo Yin ; Isaac Low Taoyang; Tambyah Siok Kuan ; Paul Anantharajah Tambyah
7	2010	Customers behaving badly: A state of the art review, research agenda and implications for practitioners	Fisk, R.; Grove, S.; Harris, L.C.; Keeffe, D.A.; Daunt, K.L.; Russell-Bennett, R.; Wirtz, J.
8	2008	Customer loyalty programs: Are they profitable?	Singh, S.S.; Jain, D.C.; Krishnan, T.V.
9	2012	Customer influence value and purchase acceleration in new product diffusion	Ho, T. ; Li, S.; Park, S.; Shen, Z.M.
10	14-Apr-2004	Customer delight and outrage: Conceptualization, measurement, and application	LIU WENJING
11	Sep-2012	CUMULATIVE ADVANTAGE OF RESEARCH PRODUCTIVITY: HOW LARGE IS IT AND WHO HAS IT?	JUNHONG CHU
12	Oct-2015	Cumulative advantage of research productivity : how large is it and who has it	Junhong Chu
13	Apr-2003	Culture's influence on consumer behaviors : differences among ethnic groups in a multiracial Asian country	Kau, Ah Keng ; Jung, Kwon
14	Jan-2004	Culture's consequences on consumer behavior	Kau, Ah Keng ; Jung, Kwon
15	2003	Cultural Adaptation and Business Relationships: Americans Selling to Indonesians, Malaysians, and People's Republic of China Chinese	Pornpitakpan, C.
16	Apr-2002	Cross-national technology adoption, take-off phenomenon and lead-lag effect : analog cellular technology in the APAC region	Makinen, Saku
17	2009	Cross-national logo evaluation analysis: An individual-level approach	Van Der Lans, R.; Cote, J.A.; Cole, C.A.; Leong, S.M. ; Smidts, A.; Henderson, P.W.; Bluemelhuber, C.; Bottomley, P.A.; Doyle, J.R.; Fedorikhin, A.; Moorthy, J.; Ramaseshan, B.; Schmitt, B.H.
18	2001	Crisis marketing: A comparison across economic scenarios	Ang, S.H.
19	2009	Creative restruction - how business services drive economic evolution	Wirtz, J. ; Ehret, M.
20	Sep-1998	Country and entry mode strategies under bounded rationality : insights from the Shapley value concept	Lee, Khai Sheang ; Tan Soo Jiuan ; Narasimhan, Chakravarthi