1. ScholarBank@NUS

MARKETING

View Statistics Email Alert RSS Feed

Card

Organization name
MARKETING

Publications


Results 201-220 of 498 (Search time: 0.011 seconds).

Issue DateTitleAuthor(s)
20126-Mar-2019Parental guidance and children's healthy food consumption: Integrating the theory of planned behavior with interpersonal communication antecedentsAndrew Yee; May Lwin ; Jerrald Lau
2022009Overselling in a competitive environment: Boon or bane?Lim, W.S. 
203Sep-1998Overcoming the hybrid brand woes of bi-national productsTan, Soo Jiuan ; Lee, Khai Sheang ; Lim, Guan Hua 
2042010Outsourcing suppliers as downstream competitors: Biting the hand that feedsLim, W.S. ; Tan, S.J. 
2052000Out of the mouths of babes: Business ethics and youths in AsiaAng, S.H. ; Leong, S.M.
2062011Optimizing referral reward programs under impression management considerationsXiao, P. ; Tang, C.S.; Wirtz, J. 
2072006Optimal product rollover strategiesLim, W.S. ; Tang, C.S.
2082006Optimal dynamic advertising policy for new productsKrishnan, T.V. ; Jain, D.C.
2092010Opportunistic customer claiming during service recoveryWirtz, J. ; McColl-Kennedy, J.R.
21016-Nov-2016Online Focus GroupsDavid Stewart; Prem Shamdasani 
2116-Jul-2021ONLINE EXTENSION AND CHANNEL BARGAINING POWERLING RUOBING
21229-Jun-2021One-way routes complicate cooperation in migrant crisesDel Ponte, Alessandro ; Descioli, Peter; Masiliunas, Aidas ; Lim, Noah 
21311-Jan-2016ON THE USE OF OVERT ANTI-COUNTERFEITING TECHNOLOGIESGAO YUETAO
2146-Mar-2020NUS Republican China Weather DatabasePng Paak Liang Ivan ; Chen Yeh-ning; Chu Junhong ; Feng Yikang 
2151-Dec-2018Nonlabor Income and Age at Marriage: Evidence From China's Heating PolicyChu, Junhong ; Liu, Haoming ; Png, IPL 
2161995Net present value techniques and their effects on new product researchHaley, G.T. ; Goldberg, S.M.
2172-Aug-2021Narratives in entrepreneurial ecosystems: drivers of effectuation versus causationHubner, Sylvia; Most, Fabian; Wirtz, Jochen ; Auer, Christine
2181998Multistage R&D competition and patent policyLim, W.S. 
2192008Mood and comparative judgment: Does mood influence everything and finally nothing?Qiu, C.; Yeung, C.W.M. 
2202000Modernity and the Singaporean adolescentLeong, S.M.