Please use this identifier to cite or link to this item:
|Title:||Mood and comparative judgment: Does mood influence everything and finally nothing?||Authors:||Qiu, C.
|Issue Date:||2008||Citation:||Qiu, C., Yeung, C.W.M. (2008). Mood and comparative judgment: Does mood influence everything and finally nothing?. Journal of Consumer Research 34 (5) : 657-669. ScholarBank@NUS Repository. https://doi.org/10.1086/522096||Abstract:||Research indicates that mood can influence evaluation of a product when considered in isolation. However, little is known about its influence on comparisons among several alternatives. Four experiments assessed the nature of this influence. When evaluating each option individually upon encountering it, happy participants reported greater preferences for the first encountered option than unhappy participants. When withholding evaluations until having seen all options, however, happy participants reported greater preferences for the last encountered option than unhappy participants. Which comparison strategy was employed, and consequently the impact of mood on preferences, depended on the similarity of choice alternatives in terms of appearance versus descriptive features. © 2008 by JOURNAL OF CONSUMER RESEARCH, Inc.||Source Title:||Journal of Consumer Research||URI:||http://scholarbank.nus.edu.sg/handle/10635/43875||ISSN:||00935301||DOI:||10.1086/522096|
|Appears in Collections:||Staff Publications|
Show full item record
Files in This Item:
There are no files associated with this item.
checked on Oct 15, 2019
WEB OF SCIENCETM
checked on Oct 8, 2019
checked on Oct 14, 2019
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.