|
| | Issue Date | Title | Author(s) |
| 141 | 1995 | Sex role portrayal in television advertising: A comparative study of Singapore and Malaysia | Wee, C.-H. ; Choong, M.-L.; Tambyah, S.-K. |
| 142 | 11-Aug-2005 | Services strategies: The advanced sale of services | NG CHENG LENG, LENA IRENE |
| 143 | 30-Mar-2016 | Services Marketing People, Technology, Strategy | WIRTZ,JOCHEN ; Lovelock, Christopher |
| 144 | Oct-2022 | Service robots: Applying social exchange theory to better understand human-robot interactions | Kim, Hyunsu; So, Kevin Kam Fung; Wirtz, Jochen |
| 145 | 2007 | Self-tuning experience weighted attraction learning in games | Ho, T.H.; Camerer, C.F.; Chong, J.-K. |
| 146 | Sep-2013 | Self-medication and pleasure seeking as dichotomous motivations underlying behavioral disorders | Li, X. ; Lu, Q.; Miller, R. |
| 7 | Jun-1997 | Selecting appropriate customer satisfaction measures : first steps towards a normative framework | Wirtz, Jochen ; Lee, Meng Chung |
| 8 | May-2002 | Segmentation of library visitors in Singapore : learning and reading-related lifestyles | Kau, Ah Keng ; Kwon, Jung ; Wirtz, Jochen |
| 9 | Oct-2013 | "Seeing" the social roles of brands: How physical positioning influences brand evaluation | Huang, X.; Li, X. ; Zhang, M. |
| 10 | 2010 | Sealing the Emotions genie: The Effects of Physical Enclosure on Psychological Closure | Li, X. ; Wei, L.; Soman, D. |
| 11 | Sep-2018 | Screening decisions of vertically integrated theaters in the Korean movie industry | Chung, Hoe Sang; MIN KIM ; Yi, Gihwan |
| 12 | May-1999 | Role of audio-visual congruency in consumer response to television commercials | Lwin, May ; Lalwani, Ashok Kumar; Pee, Beng Ling |
| 13 | Sep-2008 | Risk-A version and dynamic brand choice | Rajiv, Surendra ; Prakhya, Srinivas; Srinivasan, Kannan |
| 14 | 2008 | Revenue implication of auction value in k-price sealed-bid auctions: An experimental study | Lim, W.S. ; Lee-Partridge, J.E.; Tan, S.J. |
| 15 | 24-Jun-2022 | Rethinking Learning Spaces During a Pandemic | Tambyah, Siok Kuan ; Toh, Tai Chong |
| 16 | 2003 | Retail productivity and scale economies at the firm level: A DEA approach | Keh, H.T. ; Chu, S. |
| 17 | 1999 | Responses to information incongruency in advertising: The role of expectancy, relevancy, and humor | Lee, Y.H. ; Mason, C. |
| 18 | 2011 | Research watch: Adorn your brand with likable numbers | King, D. ; Janiszewski, C. |
| 19 | 1-Jan-2023 | Research note: conceptualizing agentic luxury in luxury services | Holmqvist, J; Wirtz, J ; Issandou, A |
| 20 | May-2023 | Replication data for "Early-life exposure to hardship increased risk tolerance and entrepreneurship in adulthood with gender differences" | Junjian Yi ; Junhong Chu ; Paak Liang Ivan Png |
