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https://doi.org/10.1108/02651339510080098
| Title: | Sex role portrayal in television advertising: A comparative study of Singapore and Malaysia | Authors: | Wee, C.-H. Choong, M.-L. Tambyah, S.-K. |
Keywords: | Advertising Gender Malaysia Singapore Television |
Issue Date: | 1995 | Citation: | Wee, C.-H.,Choong, M.-L.,Tambyah, S.-K. (1995). Sex role portrayal in television advertising: A comparative study of Singapore and Malaysia. International Marketing Review 12 (1) : 49-64. ScholarBank@NUS Repository. https://doi.org/10.1108/02651339510080098 | Source Title: | International Marketing Review | URI: | http://scholarbank.nus.edu.sg/handle/10635/44878 | ISSN: | 02651335 | DOI: | 10.1108/02651339510080098 |
| Appears in Collections: | Staff Publications |
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