Please use this identifier to cite or link to this item: https://doi.org/10.1108/02651339510080098
Title: Sex role portrayal in television advertising: A comparative study of Singapore and Malaysia
Authors: Wee, C.-H. 
Choong, M.-L.
Tambyah, S.-K. 
Keywords: Advertising
Gender
Malaysia
Singapore
Television
Issue Date: 1995
Citation: Wee, C.-H.,Choong, M.-L.,Tambyah, S.-K. (1995). Sex role portrayal in television advertising: A comparative study of Singapore and Malaysia. International Marketing Review 12 (1) : 49-64. ScholarBank@NUS Repository. https://doi.org/10.1108/02651339510080098
Source Title: International Marketing Review
URI: http://scholarbank.nus.edu.sg/handle/10635/44878
ISSN: 02651335
DOI: 10.1108/02651339510080098
Appears in Collections:Staff Publications

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