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|Title:||Sex role portrayal in television advertising: A comparative study of Singapore and Malaysia|
|Authors:||Wee, C.-H. |
|Source:||Wee, C.-H.,Choong, M.-L.,Tambyah, S.-K. (1995). Sex role portrayal in television advertising: A comparative study of Singapore and Malaysia. International Marketing Review 12 (1) : 49-64. ScholarBank@NUS Repository. https://doi.org/10.1108/02651339510080098|
|Source Title:||International Marketing Review|
|Appears in Collections:||Staff Publications|
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