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Please use this identifier to cite or link to this item: https://doi.org/10.1108/02651339510080098
DC FieldValue
dc.titleSex role portrayal in television advertising: A comparative study of Singapore and Malaysia
dc.contributor.authorWee, C.-H.
dc.contributor.authorChoong, M.-L.
dc.contributor.authorTambyah, S.-K.
dc.date.accessioned2013-10-10T02:57:09Z
dc.date.available2013-10-10T02:57:09Z
dc.date.issued1995
dc.identifier.citationWee, C.-H.,Choong, M.-L.,Tambyah, S.-K. (1995). Sex role portrayal in television advertising: A comparative study of Singapore and Malaysia. International Marketing Review 12 (1) : 49-64. ScholarBank@NUS Repository. <a href="https://doi.org/10.1108/02651339510080098" target="_blank">https://doi.org/10.1108/02651339510080098</a>
dc.identifier.issn02651335
dc.identifier.urihttp://scholarbank.nus.edu.sg/handle/10635/44878
dc.description.urihttp://libproxy1.nus.edu.sg/login?url=http://dx.doi.org/10.1108/02651339510080098
dc.sourceScopus
dc.subjectAdvertising
dc.subjectGender
dc.subjectMalaysia
dc.subjectSingapore
dc.subjectTelevision
dc.typeArticle
dc.contributor.departmentMARKETING
dc.contributor.departmentBUSINESS POLICY
dc.description.doi10.1108/02651339510080098
dc.description.sourcetitleInternational Marketing Review
dc.description.volume12
dc.description.issue1
dc.description.page49-64
dc.identifier.isiutNOT_IN_WOS
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