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https://scholarbank.nus.edu.sg/handle/10635/160766
Title: | Services Marketing People, Technology, Strategy | Authors: | WIRTZ,JOCHEN Lovelock, Christopher |
Keywords: | Customer services | Issue Date: | 30-Mar-2016 | Publisher: | World Scientific (Us) | Citation: | WIRTZ,JOCHEN, Lovelock, Christopher (2016-03-30). Services Marketing People, Technology, Strategy. ScholarBank@NUS Repository. | Abstract: | Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry ... | URI: | https://scholarbank.nus.edu.sg/handle/10635/160766 | ISBN: | 1944659013 9781944659011 |
Appears in Collections: | Staff Publications Elements |
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Files in This Item:
File | Description | Size | Format | Access Settings | Version | |
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Services Marketing, 8th ed, Contents, Ch01, 11, Case.pdf | Published version | 6.53 MB | Adobe PDF | CLOSED | Published |
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