MARKETING

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MARKETING

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Results 41-60 of 498 (Search time: 0.016 seconds).

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	Issue Date	Title	Author(s)
41	2013	The Role of Metaperception on the Effectiveness of Referral Reward Programs	Wirtz, J. ; Orsingher, C.; Chew, P.; Tambyah, S.K.
42	2014	The role of marketing in today's enterprises	Wirtz, J. ; Tuzovic, S.; Kuppelwieser, V.G.
3	2007	The role of arousal congruency in influencing consumers' satisfaction evaluations and in-store behaviors	Wirtz, J. ; Mattila, A.S.; Tan, R.L.P.
4	Oct-2001	The role of affective expectatons in influencing consumers' satistifaction evaluations and in-store behaviors	Wirtz, Jochen ; Mattila, Anna ; Tan, Rachael L. P.
5	Oct-2001	THE ROLE OF AFFECTIVE EXPECTATIONS IN INFLUENCING CONSUMERS' SATISFACTION EVALUATIONS AND IN-STORE BEHAVIORS	JOCHEN WIRTZ ; ANNA MATTILA ; RACHEL L P TAN
6	2009	The role of affect, music and self-awareness in consumer information processing	Hung, I.W. ; Wyer Jr., R.S.
7	1-May-2024	The Revenue Impact of Differential Seat Pricing and Competition in the Movie Theater Market	Yi, G; Kim, M ; Chung, HS
8	2021	The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform	Chu, Junhong ; Cao, Zike; Hui, Kai-Lung ; Hong, Xu
9	7-Dec-2021	The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform	Zike Cao; Junhong Chu ; Kai-Lung Hui; Hong Xu
10	2009	The quality of life in Singapore	Tambyah, S.K. ; Tan, S.J. ; Kau, A.K.
11	30-Dec-2017	The price effect of allowing non-pharmacy outlets to sell OTC drugs in Korea	Chung, Hoe Sang; MIN KIM
12	3-Mar-2023	The Present and Future of the B2B Sales Profession	Samer El Hajjar ; Fadila Ouaida; Laurent Yacoub
13	2000	The power of money: A cross-cultural analysis of business-related beliefs	Ang, S.H.
14	2009	The non-relevance of the elusive holy grail of asset pricing tests: The "true" market portfolio does not alter CAPM validity conclusions	Low, C. ; Nayak, S.
15	2012	The multiple roles of interpersonal communication in new product growth	Krishnan, T.V. ; Seetharaman, P.B.S.; Vakratsas, D.
16	2007	The moderating role of familiarity in fairness perceptions of revenue management pricing	Wirtz, J. ; Kimes, S.E.
17	14-Aug-2012	THE LUXURY CONSUMER-CLASSES OF INDIA: CONSPICUOUSNESS, EMULATION AND DISTINCTION	PRASHANT SAXENA
18	2012	The joint effects of choice assortment and regulatory focus on choice behavior	Som, A.; Lee, Y.H.
19	20-Nov-2009	The joint effects of choice assortment and regulatory focus on choice behavior	ANIRBAN SOM
20	2011	The joint effects of advertising and product trial: A source-monitoring perspective	Kum, D.; Lee, Y.H.