Please use this identifier to cite or link to this item: https://doi.org/10.1080/07421222.2021.1962597
Title: The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform
Authors: Zike Cao
Junhong Chu 
Kai-Lung Hui
Hong Xu
Issue Date: 7-Dec-2021
Publisher: Taylor & Francis
Citation: Zike Cao, Junhong Chu, Kai-Lung Hui, Hong Xu (2021-12-07). The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform. Journal of Management Information Systems 38 (3) : 855-888. ScholarBank@NUS Repository. https://doi.org/10.1080/07421222.2021.1962597
Source Title: Journal of Management Information Systems
URI: https://scholarbank.nus.edu.sg/handle/10635/214923
ISSN: 0742-1222
DOI: 10.1080/07421222.2021.1962597
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