Please use this identifier to cite or link to this item:
https://doi.org/10.1080/07421222.2021.1962597
| Title: | The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform | Authors: | Zike Cao Junhong Chu Kai-Lung Hui Hong Xu |
Issue Date: | 7-Dec-2021 | Publisher: | Taylor & Francis | Citation: | Zike Cao, Junhong Chu, Kai-Lung Hui, Hong Xu (2021-12-07). The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform. Journal of Management Information Systems 38 (3) : 855-888. ScholarBank@NUS Repository. https://doi.org/10.1080/07421222.2021.1962597 | Source Title: | Journal of Management Information Systems | URI: | https://scholarbank.nus.edu.sg/handle/10635/214923 | ISSN: | 0742-1222 | DOI: | 10.1080/07421222.2021.1962597 |
| Appears in Collections: | Elements Staff Publications |
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