The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform

Please use this identifier to cite or link to this item: https://doi.org/10.1080/07421222.2021.1962597

DC Field	Value
dc.title	The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform
dc.contributor.author	Zike Cao
dc.contributor.author	Junhong Chu
dc.contributor.author	Kai-Lung Hui
dc.contributor.author	Hong Xu
dc.date.accessioned	2022-02-07T07:23:26Z
dc.date.available	2022-02-07T07:23:26Z
dc.date.issued	2021-12-07
dc.identifier.citation	Zike Cao, Junhong Chu, Kai-Lung Hui, Hong Xu (2021-12-07). The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform. Journal of Management Information Systems 38 (3) : 855-888. ScholarBank@NUS Repository. https://doi.org/10.1080/07421222.2021.1962597
dc.identifier.issn	0742-1222
dc.identifier.uri	https://scholarbank.nus.edu.sg/handle/10635/214923
dc.publisher	Taylor & Francis
dc.source	Taylor & Francis
dc.type	Article
dc.contributor.department	MARKETING
dc.description.doi	10.1080/07421222.2021.1962597
dc.description.sourcetitle	Journal of Management Information Systems
dc.description.volume	38
dc.description.issue	3
dc.description.page	855-888
Appears in Collections:	Elements Staff Publications

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