MARKETING

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MARKETING

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	Issue Date	Title	Author(s)
181	6-Sep-2023	PRODUCT UPGRADE AND PRICING IN THE PRESENCE OF TIME-INCONSISTENT CONSUMERS	DENG WANJIANG
182	2002	Product development strategies for established market pioneers, early followers, and late entrants	Robinson, W.T.; Chiang, J.
183	2001	Producer-supplier contracts with incomplete information	Lim, W.S.
184	Jul-1999	Producer-supplier contracts in markets with incomplete information	Lim, Wei Shi
185	2009	Processing idioms in advertising discourse: Effects of familiarity, literality, and compositionality on consumer ad response	Lim, E.A.C.; Ang, S.H. ; Lee, Y.H. ; Leong, S.M.
6	19-Jun-2020	Proactive Handling of Flight Overbooking: How to Reduce Negative eWOM and the Costs of Bumping Customers	Nazifi, Amin; Gelbrich, Katja; Grégoire, Y.; Koch, Sebastian; El-Manstrly, Dahlia; Wirtz, Jochen
7	2003	Price uncertainty and consumer search: A structural model of consideration set formation	Mehta, N.; Rajiv, S. ; Srinivasan, K.
8	2006	Price competition with reduced consumer switching costs: The case of "wireless number portability" in the cellular phone industry	Shi, M.; Chiang, J. ; Rhee, B.-D.
9	27-Sep-2017	Price competition between big and small supermarkets: evidence from Seoul	Chung, Hoe Sang; Hwang, Sanghyun; MIN KIM
10	2001	Predicting the principles of marketing strategy: Cross-border and expertise effects	Leong, S.M.
11	2-Sep-2019	Platforms in the peer-to-peer sharing economy	Wirtz, Jochen ; So, Kevin Kam Fung; Mody, Makarand Amrish; Liu, Stephanie Q; Chun, HaeEun Helen
12	25-May-2022	Pitfalls of self-reported measures of self-control: Surprising insights from extreme debtors	Jia, Lile ; Yuen, Wei Lun ; Ong, Qiyan ; Theseira, Walter Edgar
13	1997	Personal values and complaint behaviour: The case of Singapore consumers	Keng, K.A. ; Liu, S.
14	Nov-1999	Perceptions and attitudes of Singaporeans towards genetically modified food	Subrahmanyan, Saroja ; Cheng, Peng Sim
15	2000	Perceptions and attitudes of singaporeans toward genetically modified food	Subrahmanyan, S. ; Cheng, P.S.
16	2009	Perceived service encounter pace and customer satisfaction: An empirical study of restaurant experiences	Noone, B.M.; Kimes, S.E.; Mattila, A.S.; Wirtz, J.
17	2002	Perceived fairness of demand-based pricing for restaurants	Kimes, S.E.; Wirtz, J.
18	1996	Payroll Taxes and VAT in a Labor-Turnover Model of the 'Natural Rate'	Hoon, H.T. ; Phelps, E.S.
19	May-1987	Patterns of work goal importance: A comparison of Singapore and Taiwanese managers	Hsu, P.S.C.
20	2002	Partitioned Pricing in Advertising: Effects on Brand and Retailer Attitudes	Lee, Y.H. ; Han, C.Y.