MARKETING

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MARKETING

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	Issue Date	Title	Author(s)
341	2005	Does loving a brand mean loving its products? the role of brand-elicited affect in brand extension evaluations	Yeung, C.W.M. ; Wyer Jr., R.S.
342	2006	Do reward programs build loyalty for services?. The moderating effect of satisfaction on type and timing of rewards	Keh, H.T.; Lee, Y.H.
3	31-May-2006	Do recommend-a-friend programs really work?	CHEW YEE PENG, PATRICIA
4	Feb-2014	Distributional and peer-induced fairness in supply chain contract design	Ho, T.-H. ; Su, X.; Wu, Y.
5	23-Aug-2007	Disposition effects in stock investment: The role of regulatory focus and counterfactual thinking	SOH CHEN-YII, COLIN
6	1-Jan-2023	Discovering Online Shopping Preference Structures in Large and Frequently Changing Store Assortments	Kim, Min ; Zhang, Jie
7	2006	Discontinuous technological innovations: A review of its categorization	Hang, C.C. ; Neo, K.B. ; Chai, K.H.
8	2008	Discontinuous innovations framework: A review of automatic external defibrillators in the healthcare industry	Lim, W.L.; Hang, C.C. ; Neo, K.B.
9	1-Jan-2023	Digital service technologies, service robots, AI, and the strategic pathways to cost-effective service excellence	Wirtz, Jochen ; Hofmeister, Johannes; Chew, Patricia YP ; Ding, Xin David
10	2009	Differences in perspective and the influence of charitable appeals: When imagining oneself as the victim is not beneficial	Hung, I.W. ; Wyer Jr., R.S.
11	Oct-1995	Development of a service quality measurement scale for airline passenger services	Wirtz, Jochen ; Shamdasani, Prem N.
12	1998	Development of a service guarantee model	Wirtz, J.
13	Oct-1998	Deterring aggressive reactions from bigger firms : use of strategic moves by SMEs	Tan, Soo Jiuan ; Lee, Khai Sheang ; Lim, Guan Hua
14	1999	Determining tourist role typologies: An exploratory study of Singapore vacationers	Keng, K.A. ; Cheng, J.L.L.
15	Nov-2003	Determinants of unethical and opportunistic behavior of consumers	Kum, Doreen ; Wirtz, Jochen
16	2000	Determinants of relationship quality and loyalty in personalized services	Shamdasani, P.N. ; Balakrishnan, A.A.
17	Jun-1999	Determinants of effective membership marketing : towards a research agenda	Kum, Doreen ; Wirtz, Jochen
18	Oct-2000	Determinants of consumer cheating on service guarantees : results from three experimental studies	Wirtz, Jochen ; Kum, Doreen
19	Jul-1999	Designing service guarantees : is full satisfaction the best you can guarantee	Wirtz, Jochen ; Kum, Doreen
20	4-Aug-2014	DESIGNING OPTIMAL MARKETING MIX STRATEGIES FOR A NEW CONSUMER DURABLE AND PAY-PER-CLICK MARKETING	ZHANG HAODONG