| | Issue Date | Title | Author(s) |
| 401 | 1995 | Confidentiality control of tabulated data: Some practical network models | George, J.A.; Kuan, C.J. ; Ring, B.J. |
| 402 | 2005 | Conceptualizing and measuring capabilities: Methodology and empirical application | Dutta, S.; Narasimhan, O.; Rajiv, S. |
| 403 | 13-Jul-2018 | Complex systems: marketing’s new frontier | Rand, William; Rust, Roland T; MIN KIM |
| 404 | 1994 | Comparative advertising: Superiority despite interference? | Ang, S.-H. ; Leong, S.-M. |
| 405 | 1991 | Comparative advantage and the equilibrium rate of unemployment | Hoon, H.T. |
| 406 | 2021 | Commentaries on the Sharing Economy: Advancing New Perspectives | Fritze, Martin P; Benkenstein, Martin; Belk, Russell; Peck, Joann; Wirtz, Jochen ; Claus, and Bart |
| 407 | 2007 | Chinese cultural values and gift-giving behavior | Qian, W.; Razzaque, M.A.; Keng, K.A. |
| 8 | 23-Oct-2017 | China Meteorological Publications 1872-1951 | Chen Yeh-Ning; Chu Junhong ; Png Paak Liang Ivan |
| 9 | 2008 | Chapter 66 Learning and Equilibrium in Games | Camerer, C.F.; Ho, T.H.; Chong, J.-K. |
| 10 | Mar-1995 | Channel structure under small numbers interactions and strategic alliance formations | Lee, Khai S. ; Mintz, Jack M.; Mitchell, Andy |
| 11 | 2007 | Causes and consequences of consumer online privacy concern | Wirtz, J. ; Lwin, M.O.; Williams, J.D. |
| 12 | 5-Oct-2017 | Causal Inference Models in Operations Management | HO TECK HUA ; Noah Lim ; Sadat Reza ; Xiaoyu Xia |
| 13 | 28-Jun-2021 | Cash Incentives for Weight Loss Work Only for Males | Catherine Yeung ; Teck-Hua Ho ; Ryoko Sato ; Noah Lim ; Rob M. Van Dam ; Hong-Chang Tan ; Kwang-Wei Tham ; Rehan Ali |
| 14 | 2011 | Cancelation efficiency: Why the effect of comparison direction strengthens with choice set size | Hung, Y.-C.; Yeung, C.W.M. |
| 15 | 2002 | Can consumers' scepticism be mitigated by claim objectivity and claim extremity? | Soo, J.T. |
| 16 | 2005 | Buyer-seller relationships in the PCB industry | Lau, G.T. ; Goh, M. |
| 17 | Jul-2013 | Business models: Impact on business markets and opportunities for marketing research | Ehret, M.; Kashyap, V.; Wirtz, J. |
| 18 | 2003 | Building strong brands in Asia: Selecting the visual components of image to maximize brand strength | Henderson, P.W.; Cote, J.A.; Leong, S.M. ; Schmitt, B. |
| 19 | 2010 | Building character: Effects of lay theories of self-control on the selection of products for children | Mukhopadhyay, A.; Yeung, C.W.M. |
| 20 | 1996 | Building brands in the fashion industry | Crippen, K. |