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Title: Business models: Impact on business markets and opportunities for marketing research
Authors: Ehret, M.
Kashyap, V.
Wirtz, J. 
Keywords: Business models
Contracting research
Entrepreneurial marketing
Industrial marketing
Technology marketing
Issue Date: Jul-2013
Citation: Ehret, M., Kashyap, V., Wirtz, J. (2013-07). Business models: Impact on business markets and opportunities for marketing research. Industrial Marketing Management 42 (5) : 649-655. ScholarBank@NUS Repository.
Abstract: Business models have evolved in the context of new venture creation. By offering an entrepreneurial perspective to established marketing elements such as value propositions, value capturing and value networks, business models provide marketing discipline with both challenges and opportunities to engage with entrepreneurial environments. In particular, business models call for approaches that elucidate value-in-use of marketing offerings, reveal the performance of contracts in orchestrating value networks and identify the performance of network configurations. In this article we present some implications of and opportunities for business models for marketing research. © 2013 Elsevier Inc.
Source Title: Industrial Marketing Management
ISSN: 00198501
DOI: 10.1016/j.indmarman.2013.06.003
Appears in Collections:Staff Publications

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