Organization name
MARKETING


Results 381-400 of 498 (Search time: 0.007 seconds).

Issue DateTitleAuthor(s)
3812018Cost-effective service excellenceWirtz J. ; Zeithaml V.
382Mar-1998Cost effect of consolidating several one-warehouse multi-retailer systemsLim, Wei Shi ; Ou, Jihong ; Teo, Chung-Piaw 
3831-Feb-2021Corrigendum to ‘The Role of Marketing in Digital Business Platforms’ [Journal of Interactive Marketing 51 (2020) p. 72–90] (Journal of Interactive Marketing (2020) 51 (72–90), (S1094996820300876), (10.1016/j.intmar.2020.04.006))Rangaswamy, Arvind; Moch, Nicole; Felten, Claudio; van Bruggen, Gerrit; Wieringa, Jaap E.; Wirtz, Jochen 
3841989Corporate planning takes off in SingaporeHou Wee, C. ; Farley, J.U.; Kuan Lee, S.
385May-2023Corporate Digital Responsibility in Service Firms and Their EcosystemsWirtz, Jochen ; Kunz, Werner H; Hartley, Nicole; Tarbit, James
3861-Jan-2023Corporate digital responsibility (CDR) in the age of AI: implications for interactive marketingKunz, Werner H; Wirtz, Jochen 
3871-Jan-2021Corporate digital responsibilityLobschat, Lara; Mueller, Benjamin; Eggers, Felix; Brandimarte, Laura; Diefenbach, Sarah; Kroschke, Mirja; Wirtz, Jochen ; Lobschat L.; Mueller B.; Eggers F.; Brandimarte L.; Diefenbach S.; Kroschke M.; Wirtz J.
3881999Consumer satisfaction with services: Integrating the environment perspective in services marketing into the traditional disconfirmation paradigmWirtz, J. ; Bateson, J.E.G.
3892005Consumer responses to English accent variations in advertisingLalwani, A.K.; Lwin, M. ; Li, K.L.
3902004Consumer responses to compensation, speed of recovery and apology after a service failureWirtz, J ; Mattila, AS
391Jun-2003Consumer responses to compensation, speed of recovery and apology after a service failureWirtz, Jochen ; Mattila, Anna S. 
3921-Jun-2005Consumer online privacy: Viewing through customer relationship management lensCHOW CHAO WEI, JACQUELINE
393Apr-2003Consumer complaining to firms : the determinants of channel choiceWirtz, Jochen ; Mattila, Anna S. 
14Jun-1999Consumer cheating on service guarantees : an experimental studyWirtz, Jochen ; Kum, Doreen 
152004Consumer Cheating on Service GuaranteesWirtz, J. ; Kum, D. 
162012Consumer behavior in a service contextTsiotsou, R.H.; Wirtz, J. 
17Oct-1999CONJOINT ANALYSIS: AN EXAMINATION OF THE VALIDITY OF THE SELF-EXPLICATED DESIGN IN THE CONTEXT OF AIR TRAVELTAN LU PHENG ,RACHEL; JOCHEN WIRTZ 
182001Congruency of scent and music as a driver of in-store evaluations and behaviorMattila, AS; Wirtz, J 
19Apr-2000Congruency of scent and music as a driver of in-store evaluations and behaviorWirtz, Jochen ; Mattila, Anna 
202001Congruency of scent and music as a driver of in-store evaluations and behaviorMattila, A.S.; Wirtz, J.