MARKETING

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MARKETING

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Results 81-100 of 498 (Search time: 0.006 seconds).

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	Issue Date	Title	Author(s)
81	1996	The effects of picture-word consistency, processing motivation and repetition on advertisement recall	Ang, S.H. ; Leong, S.M. ; Lock, K.L.
82	2000	The effects of personal value similarity on business negotiations	Ang, S.H. ; Leong, S.M.; Teo, G.P.S.
83	2002	The effects of incentives, deal proneness, satisfaction and tie strength on word-of-mouth behaviour	Wirtz, J. ; Chew, P.
84	Apr-2002	The effects of consumer expertise of evoked set size and service loyalty	Wirtz, Jochen ; Mattila, Anna S. ; Teo, Swee Cheok
85	2008	The effects of appetitive stimuli on out-of-domain consumption impatience	Li, X.
86	23-Apr-2020	The Effect of Social Exclusion on Persuasiveness of Feelings versus Reasons in Advertisements: The Moderating Role of Culture	Hongyan Jiang; Chen Li; Xiuping Li ; Leida Li
87	Dec-2013	The effect of physical possession on preference for product warranty	Chark, R. ; Muthukrishnan, A.V.
88	2012	The Effect of Perceived Control on Consumer Responses to Service Encounter Pace: A Revenue Management Perspective	Noone, B.M.; Wirtz, J. ; Kimes, S.E.
89	2009	The effect of option number in directional comparison	Hung, Y.-C.; Yeung, C.
90	2007	The effect of meal pace on customer satisfaction	Noone, B.M.; Kimes, S.E.; Mattila, A.S.; Wirtz, J.
91	Nov-2010	The effect of intermediate rewards on the effectiveness of incentive programs	Li, Xiuping ; Soman, Dilip
92	Sep-1991	The effect of GDSS and elected leadership on small group meetings	Ho, T.H. ; Raman, K.S.
93	1997	The effect of cultural adaptation on perceived trustworthiness	Pornpitakpan, C.
94	16-Dec-2019	THE EFFECT OF CONSUMERS' PERCEIVED SOCIAL MOBILITY ON BRAND UPWARD EXTENSION EVALUATION	ZHAO SHIYU
95	2004	The effect of attribute order on judgment in Chinese and English	Tavassoli, N.T.; Lee, Y.H.
96	2007	The duration heuristic	Yeung, C.W.M. ; Soman, D.
97	1-Sep-2004	The dimensions and forms of consumer-brand relationship: Conceptualization and empirical validation	GOH SOH YIN, INGE
98	2003	The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English	Tavassoli, N.T.; Lee, Y.H.
99	26-Jan-2023	The current and future state of the marketing management profession	Samer Elhajjar
100	2007	The ad creativity cube: conceptualization and initial validation	Ang, S.H. ; Lee, Y.H. ; Leong, S.M.