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Title: The effect of option number in directional comparison
Authors: Hung, Y.-C.
Yeung, C. 
Issue Date: 2009
Citation: Hung, Y.-C.,Yeung, C. (2009). The effect of option number in directional comparison. Advances in Consumer Research 36 : 1018-1019. ScholarBank@NUS Repository.
Source Title: Advances in Consumer Research
ISSN: 00989258
Appears in Collections:Staff Publications

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