Please use this identifier to cite or link to this item:
Title: The effect of option number in directional comparison
Authors: Hung, Y.-C.
Yeung, C. 
Issue Date: 2009
Citation: Hung, Y.-C.,Yeung, C. (2009). The effect of option number in directional comparison. Advances in Consumer Research 36 : 1018-1019. ScholarBank@NUS Repository.
Source Title: Advances in Consumer Research
ISSN: 00989258
Appears in Collections:Staff Publications

Show full item record
Files in This Item:
There are no files associated with this item.

Page view(s)

checked on May 22, 2019

Google ScholarTM


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.