Please use this identifier to cite or link to this item:
https://doi.org/10.1080/02650487.2020.1756654
| Title: | The Effect of Social Exclusion on Persuasiveness of Feelings versus Reasons in Advertisements: The Moderating Role of Culture | Authors: | Hongyan Jiang Chen Li Xiuping Li Leida Li |
Issue Date: | 23-Apr-2020 | Publisher: | Taylor & Francis | Citation: | Hongyan Jiang, Chen Li, Xiuping Li, Leida Li (2020-04-23). The Effect of Social Exclusion on Persuasiveness of Feelings versus Reasons in Advertisements: The Moderating Role of Culture. International Journal of Advertising 39 (08) : 1252-1273. ScholarBank@NUS Repository. https://doi.org/10.1080/02650487.2020.1756654 | Source Title: | International Journal of Advertising | URI: | https://scholarbank.nus.edu.sg/handle/10635/185594 | ISSN: | 02650487 | DOI: | 10.1080/02650487.2020.1756654 |
| Appears in Collections: | Staff Publications Elements |
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