The Effect of Social Exclusion on Persuasiveness of Feelings versus Reasons in Advertisements: The Moderating Role of Culture

Please use this identifier to cite or link to this item: https://doi.org/10.1080/02650487.2020.1756654

DC Field	Value
dc.title	The Effect of Social Exclusion on Persuasiveness of Feelings versus Reasons in Advertisements: The Moderating Role of Culture
dc.contributor.author	Hongyan Jiang
dc.contributor.author	Chen Li
dc.contributor.author	Xiuping Li
dc.contributor.author	Leida Li
dc.date.accessioned	2021-01-18T07:06:52Z
dc.date.available	2021-01-18T07:06:52Z
dc.date.issued	2020-04-23
dc.identifier.citation	Hongyan Jiang, Chen Li, Xiuping Li, Leida Li (2020-04-23). The Effect of Social Exclusion on Persuasiveness of Feelings versus Reasons in Advertisements: The Moderating Role of Culture. International Journal of Advertising 39 (08) : 1252-1273. ScholarBank@NUS Repository. https://doi.org/10.1080/02650487.2020.1756654
dc.identifier.issn	02650487
dc.identifier.uri	https://scholarbank.nus.edu.sg/handle/10635/185594
dc.publisher	Taylor & Francis
dc.source	Taylor & Francis
dc.type	Article
dc.contributor.department	MARKETING
dc.description.doi	10.1080/02650487.2020.1756654
dc.description.sourcetitle	International Journal of Advertising
dc.description.volume	39
dc.description.issue	08
dc.description.page	1252-1273
Appears in Collections:	Staff Publications Elements

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