Please use this identifier to cite or link to this item:
https://scholarbank.nus.edu.sg/handle/10635/193724
| Title: | The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform | Authors: | Chu, Junhong Cao, Zike Hui, Kai-Lung Hong, Xu |
Issue Date: | 2021 | Citation: | Chu, Junhong, Cao, Zike, Hui, Kai-Lung, Hong, Xu (2021). The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform. Journal of Management Information Systems. ScholarBank@NUS Repository. | Source Title: | Journal of Management Information Systems | URI: | https://scholarbank.nus.edu.sg/handle/10635/193724 |
| Appears in Collections: | Elements Staff Publications |
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| File | Description | Size | Format | Access Settings | Version | |
|---|---|---|---|---|---|---|
| 2021 - JMIS Online Referral & Price Promotion.pdf | 933.03 kB | Adobe PDF | CLOSED | Post-print |
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