Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/193724
Title: The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform
Authors: Chu, Junhong 
Cao, Zike
Hui, Kai-Lung 
Hong, Xu
Issue Date: 2021
Citation: Chu, Junhong, Cao, Zike, Hui, Kai-Lung, Hong, Xu (2021). The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform. Journal of Management Information Systems. ScholarBank@NUS Repository.
Source Title: Journal of Management Information Systems
URI: https://scholarbank.nus.edu.sg/handle/10635/193724
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