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https://scholarbank.nus.edu.sg/handle/10635/140242
| Title: | Overcoming the hybrid brand woes of bi-national products | Authors: | Tan, Soo Jiuan Lee, Khai Sheang Lim, Guan Hua |
Issue Date: | Sep-1998 | Citation: | Tan, Soo Jiuan, Lee, Khai Sheang, Lim, Guan Hua (1998-09). Overcoming the hybrid brand woes of bi-national products. Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-053 : 1-29. ScholarBank@NUS Repository. | Series/Report no.: | Research Paper Series; 1998-053 | Source Title: | Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-053 | URI: | http://scholarbank.nus.edu.sg/handle/10635/140242 |
| Appears in Collections: | Staff Publications Elements |
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| b20474489.pdf | 3.02 MB | Adobe PDF | OPEN | None | View/Download |
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