Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/140242
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dc.titleOvercoming the hybrid brand woes of bi-national products
dc.contributor.authorTan, Soo Jiuan
dc.contributor.authorLee, Khai Sheang
dc.contributor.authorLim, Guan Hua
dc.date.accessioned2018-04-19T02:06:35Z
dc.date.available2018-04-19T02:06:35Z
dc.date.issued1998-09
dc.identifier.citationTan, Soo Jiuan, Lee, Khai Sheang, Lim, Guan Hua (1998-09). Overcoming the hybrid brand woes of bi-national products. Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-053 : 1-29. ScholarBank@NUS Repository.
dc.identifier.urihttp://scholarbank.nus.edu.sg/handle/10635/140242
dc.relation.ispartofseriesResearch Paper Series; 1998-053
dc.typeWorking Paper/Technical Report
dc.contributor.departmentMARKETING
dc.contributor.departmentFINANCE & ACCOUNTING
dc.description.sourcetitleResearch Paper Series (National University of Singapore. Faculty of Business Administration); 1998-053
dc.description.page1-29
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