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Title: Attribute evaluability and the range effect
Authors: Yeung, C.W.M. 
Soman, D.
Issue Date: 2005
Citation: Yeung, C.W.M., Soman, D. (2005). Attribute evaluability and the range effect. Journal of Consumer Research 32 (3) : 363-369. ScholarBank@NUS Repository.
Abstract: We examine situations in which (a) consumers choose between options that vary on two attributes that are different in their evaluability and (b) the ranges for both attributes change simultaneously. As the ranges widen, the range effect makes perceptual differences on both attributes look smaller. However, our framework suggests that the attributes' evaluability influences the strength of the range effect and that perceptual judgments of the two attributes are affected to different degrees. This changes the relative preference between the options. We found that when the range is wide, preference shifts toward the option having a greater amount of the high evaluability attribute. © 2005 by JOURNAL OF CONSUMER RESEARCH, Inc.
Source Title: Journal of Consumer Research
ISSN: 00935301
DOI: 10.1086/497547
Appears in Collections:Staff Publications

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