Please use this identifier to cite or link to this item: https://doi.org/10.1086/497547
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dc.titleAttribute evaluability and the range effect
dc.contributor.authorYeung, C.W.M.
dc.contributor.authorSoman, D.
dc.date.accessioned2013-10-09T02:46:42Z
dc.date.available2013-10-09T02:46:42Z
dc.date.issued2005
dc.identifier.citationYeung, C.W.M., Soman, D. (2005). Attribute evaluability and the range effect. Journal of Consumer Research 32 (3) : 363-369. ScholarBank@NUS Repository. https://doi.org/10.1086/497547
dc.identifier.issn00935301
dc.identifier.urihttp://scholarbank.nus.edu.sg/handle/10635/43843
dc.description.abstractWe examine situations in which (a) consumers choose between options that vary on two attributes that are different in their evaluability and (b) the ranges for both attributes change simultaneously. As the ranges widen, the range effect makes perceptual differences on both attributes look smaller. However, our framework suggests that the attributes' evaluability influences the strength of the range effect and that perceptual judgments of the two attributes are affected to different degrees. This changes the relative preference between the options. We found that when the range is wide, preference shifts toward the option having a greater amount of the high evaluability attribute. © 2005 by JOURNAL OF CONSUMER RESEARCH, Inc.
dc.description.urihttp://libproxy1.nus.edu.sg/login?url=http://dx.doi.org/10.1086/497547
dc.sourceScopus
dc.typeArticle
dc.contributor.departmentMARKETING
dc.description.doi10.1086/497547
dc.description.sourcetitleJournal of Consumer Research
dc.description.volume32
dc.description.issue3
dc.description.page363-369
dc.identifier.isiut000233577100003
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