Please use this identifier to cite or link to this item:
https://doi.org/10.1080/10528008.2022.2082983
| Title: | Big Data in the Marketing Education Programs: Educators' and Students' Views and Attitudes | Authors: | Samer Elhajjar Shaheen Borna |
Issue Date: | 10-Jun-2022 | Publisher: | Taylor & Francis | Citation: | Samer Elhajjar, Shaheen Borna (2022-06-10). Big Data in the Marketing Education Programs: Educators' and Students' Views and Attitudes. Marketing Education Review 33 (3) : 190-210. ScholarBank@NUS Repository. https://doi.org/10.1080/10528008.2022.2082983 | Source Title: | Marketing Education Review | URI: | https://scholarbank.nus.edu.sg/handle/10635/244226 | ISSN: | 1052-8008 | DOI: | 10.1080/10528008.2022.2082983 |
| Appears in Collections: | Staff Publications Elements |
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