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Organization name
MARKETING

Publications


Results 1-20 of 418 (Search time: 0.004 seconds).

Issue DateTitleAuthor(s)
118-Mar-2017Yellow taxis have fewer accidents than blue taxis because yellow is more visible than blueHO TECK HUA ; Juin Kuan Chong ; Xiaoyu Xu 
2Dec-1999Who's making a quick buck? : a duration analysis of foreign direct investment in ChinaGu, Yanmin 
32004"while stocks last" impact of framing on consumers' perception of sales promotionsTan, S.-J. ; Chua, S.H.
42009When uncertainty brings pleasure: The role of prospect imageability and mental imageryLee, Y.H. ; Qiu, C.
52004When the cat's away: A content analysis of MNC overseas recruitment print adsLeong, S.M. ; Tan, H.H. ; Loh, M.S.-Y.
61-Aug-2020WHEN MORE IS NOT MERRIER: THE EFFECT OF FEEDBACK FREQUENCY ON GOAL PERFORMANCELINGZI ISABEL DING
7Nov-2013When hiring, first test, and then interviewBateson, J.; Wirtz, J. ; Burke, E.; Vaughan, C.
82010When good cheer goes unrequited: How emotional receptivity affects evaluation of expressed emotionLee, Y.H. ; Lim, E.A.I.C.
9Jun-2008What's funny and what's not - The moderating role of cultural orientation in ad humorLee, Y.H. ; Lim, E.A.C. 
101989Voting behaviour in Singapore: A preliminary investigation from a multi-attribute attitudinal perspectiveMeng, L.S. ; Tiong, T.C. ; Cheong, W.K. 
112008Visual and verbal information processing in a consumer context: Further considerationsWyer Jr., R.S.; Jiang, Y.; Hung, I.W. 
127-Jun-2022Viewpoint: cost-effective health care developments and research opportunities in China, India and SingaporeWirtz, Jochen ; Lin, Chen; Das, Gopal
132001Value-dimensions and performance of retail salespersons: An empirical examination in a developing Asian economyRazzaque, M.A. 
142009Using brand equity to counter outsourcing opportunism: A game theoretic approachLim, W.S. ; Tan, S.-J. 
1515-May-2020Unmasking the Actual COVID-19 Case CountHO TECK HUA ; Samuel Kou ; Shihao Yang; Chia-Jung Chang ; Lisa Graver
1611-Nov-2016Unlocking value from machines: business models and the industrial internet of thingsMichael Ehret; Jochen Wirtz 
172008Understanding consumer animosity in an international crisis: Nature, antecedents, and consequencesLeong, S.M. ; Cote, J.A.; Ang, S.H. ; Tan, S.J. ; Jung, K.; Kau, A.K. ; Pornpitakpan, C.
18Mar-1999Uncertain performance expectations in satisfaction models for servicesWirtz, Jochen ; Chua, Diana; Tan, Rachel Lu Pheng
192003Typology of online shoppersKau, A.K. ; Tang, Y.E.; Ghose, S.
202000Trade in Thailand: A three-way cultural comparisonPornpitakpan, C.