Card

Organization name
MARKETING

Publications


Results 1-20 of 498 (Search time: 0.021 seconds).

Issue DateTitleAuthor(s)
118-Mar-2017Yellow taxis have fewer accidents than blue taxis because yellow is more visible than blueHO TECK HUA ; Juin Kuan Chong ; Xiaoyu Xu 
230-Jul-2015WHY ARE THE RICH "HEARTLESS"? BEING IN THE MIDDLE COMPARISON POSITION FACILITATES HELPING TOWARDS THE INFERIOR COMPARISON TARGETWEI JIE
316-May-2018WHOLE VERSUS PARTS: THREE ESSAYS ON THE ROLE OF MENTAL PARTITIONS IN CONSUMER JUDGMENT AND DECISION MAKINGJIA MIAOLEI
4Dec-1999Who's making a quick buck? : a duration analysis of foreign direct investment in ChinaGu, Yanmin 
52004"while stocks last" impact of framing on consumers' perception of sales promotionsTan, S.-J. ; Chua, S.H.
62009When uncertainty brings pleasure: The role of prospect imageability and mental imageryLee, Y.H. ; Qiu, C.
72004When the cat's away: A content analysis of MNC overseas recruitment print adsLeong, S.M. ; Tan, H.H. ; Loh, M.S.-Y.
818-Jul-2013When Telling The World What You Want to Achieve Can Be CounterproductiveHUNG YU-CHEN
91-Aug-2020WHEN MORE IS NOT MERRIER: THE EFFECT OF FEEDBACK FREQUENCY ON GOAL PERFORMANCELINGZI ISABEL DING
10Nov-2013When hiring, first test, and then interviewBateson, J.; Wirtz, J. ; Burke, E.; Vaughan, C.
112010When good cheer goes unrequited: How emotional receptivity affects evaluation of expressed emotionLee, Y.H. ; Lim, E.A.I.C.
12Jun-2008What's funny and what's not - The moderating role of cultural orientation in ad humorLee, Y.H. ; Lim, E.A.C. 
131989Voting behaviour in Singapore: A preliminary investigation from a multi-attribute attitudinal perspectiveMeng, L.S. ; Tiong, T.C. ; Cheong, W.K. 
142008Visual and verbal information processing in a consumer context: Further considerationsWyer Jr., R.S.; Jiang, Y.; Hung, I.W. 
157-Jun-2022Viewpoint: cost-effective health care developments and research opportunities in China, India and SingaporeWirtz, Jochen ; Lin, Chen; Das, Gopal
162001Value-dimensions and performance of retail salespersons: An empirical examination in a developing Asian economyRazzaque, M.A. 
172009Using brand equity to counter outsourcing opportunism: A game theoretic approachLim, W.S. ; Tan, S.-J. 
182020Up close with community engagement: A critical reflection on its pedagogical valueMukhopadhyay, Kankana ; Tambyah, Siok Kuan 
1915-May-2020Unmasking the Actual COVID-19 Case CountHO TECK HUA ; Samuel Kou ; Shihao Yang; Chia-Jung Chang ; Lisa Graver
2011-Nov-2016Unlocking value from machines: business models and the industrial internet of thingsMichael Ehret; Jochen Wirtz