Please use this identifier to cite or link to this item:
Title: When the cat's away: A content analysis of MNC overseas recruitment print ads
Authors: Leong, S.M. 
Tan, H.H. 
Loh, M.S.-Y.
Keywords: Discrimination
Recruitment advertising
Issue Date: 2004
Citation: Leong, S.M., Tan, H.H., Loh, M.S.-Y. (2004). When the cat's away: A content analysis of MNC overseas recruitment print ads. Journal of Business Ethics 49 (2) : 115-127. ScholarBank@NUS Repository.
Abstract: This study examines discrimination in the overseas recruitment print ads of Multinational National Corporations (MNCs) in a lax regulatory environment, Singapore. Institutionalization theory suggests that in a weakly regulated environment, MNC affiliates would tend to adopt the less stringent requirements. With the lack of a strong legal framework in the host country, the home country's legal and cultural imperatives would be more salient, suggesting differences in discrimination as a function of home country imperatives. Some 1122 recruitment print ads of U.S., U.K., and Japanese affiliates of MNCs were examined. While discrimination was found in the print ads of all organizations, U.S. affiliates were least discriminatory, followed by Japan and U.K. affiliates. When Singapore firms were included, they were found to be least discriminatory. However, Singapore firms became more discriminatory when the request for a recent photograph was considered in the discrimination index. Implications of the findings are discussed and suggestions for future research advanced.
Source Title: Journal of Business Ethics
ISSN: 01674544
DOI: 10.1023/B:BUSI.0000015845.18419.1d
Appears in Collections:Staff Publications

Show full item record
Files in This Item:
There are no files associated with this item.


checked on Sep 21, 2022


checked on Sep 21, 2022

Page view(s)

checked on Sep 22, 2022

Google ScholarTM



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.