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Title: When Telling The World What You Want to Achieve Can Be Counterproductive
Keywords: goal publicity, self expression, identity
Issue Date: 18-Jul-2013
Citation: HUNG YU-CHEN (2013-07-18). When Telling The World What You Want to Achieve Can Be Counterproductive. ScholarBank@NUS Repository.
Abstract: While some research has shown that publicizing a goal facilitates goal-consistent behavior, other research has demonstrated that it may impede enactment. This research posits that goal publicity backfires when one focuses on expressing self. Five experiments tested this premise. These experiments provided supportive evidence using behavioral goals such as academic excellence and environmental responsibility, and the goals were publicized in different ways (e.g., simply revealing to others one?s goal commitment or signing a petition letter). Moreover, it shows that when self-expression orientation is highlighted, goal publicity entails a sense of progress towards goal attainment and subsequently decreases goal-consistent behavior. Further, this research demonstrates that the backfiring effect depends on the self-expression orientation at the moment a goal is publicized rather than the overtness of the self-concept.This thesis contributes to the literature by offering a framework to explain the diverging effects of goal publicity and answering the question of when and why goal publicity backfires.
Appears in Collections:Ph.D Theses (Open)

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