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Title: | WHOLE VERSUS PARTS: THREE ESSAYS ON THE ROLE OF MENTAL PARTITIONS IN CONSUMER JUDGMENT AND DECISION MAKING | Authors: | JIA MIAOLEI | ORCID iD: | orcid.org/0000-0003-1810-1371 | Keywords: | Mental Budgeting, Mental Partitions, Financial Planning, Calorie Intake, Circles, Set Completeness | Issue Date: | 16-May-2018 | Citation: | JIA MIAOLEI (2018-05-16). WHOLE VERSUS PARTS: THREE ESSAYS ON THE ROLE OF MENTAL PARTITIONS IN CONSUMER JUDGMENT AND DECISION MAKING. ScholarBank@NUS Repository. | Abstract: | This dissertation examines the role of mental partitions (i.e. an overarching entity vs. constituent categories) in consumer judgment and decision making. In the first two essays, I investigate how mental partitions influence consumers’ numerical estimations; in the last essay, I examine how visual cues affect the sense of completeness. In Essay 1 “The Influence of Budgeting Approach on Budget Setting and Spending,” I examine whether different approaches of financial budget setting would lead to different budgets set and lower consumers’ spending. In Essay 2 “Contraction with Unpacking: When More Categories Lead to Lower Calorie Budgets,” I investigate whether different approaches of calorie budget setting would lead to different budgets set and reduce calorie consumption. In Essay 3 “How Visual Communication of a Set Impacts Perceived Set Completeness and Component Importance,” I investigate how visual cues could create a sense of completeness for a set of products or items. | URI: | http://scholarbank.nus.edu.sg/handle/10635/146934 |
Appears in Collections: | Ph.D Theses (Open) |
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