Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/146934
Title: WHOLE VERSUS PARTS: THREE ESSAYS ON THE ROLE OF MENTAL PARTITIONS IN CONSUMER JUDGMENT AND DECISION MAKING
Authors: JIA MIAOLEI
ORCID iD:   orcid.org/0000-0003-1810-1371
Keywords: Mental Budgeting, Mental Partitions, Financial Planning, Calorie Intake, Circles, Set Completeness
Issue Date: 16-May-2018
Citation: JIA MIAOLEI (2018-05-16). WHOLE VERSUS PARTS: THREE ESSAYS ON THE ROLE OF MENTAL PARTITIONS IN CONSUMER JUDGMENT AND DECISION MAKING. ScholarBank@NUS Repository.
Abstract: This dissertation examines the role of mental partitions (i.e. an overarching entity vs. constituent categories) in consumer judgment and decision making. In the first two essays, I investigate how mental partitions influence consumers’ numerical estimations; in the last essay, I examine how visual cues affect the sense of completeness. In Essay 1 “The Influence of Budgeting Approach on Budget Setting and Spending,” I examine whether different approaches of financial budget setting would lead to different budgets set and lower consumers’ spending. In Essay 2 “Contraction with Unpacking: When More Categories Lead to Lower Calorie Budgets,” I investigate whether different approaches of calorie budget setting would lead to different budgets set and reduce calorie consumption. In Essay 3 “How Visual Communication of a Set Impacts Perceived Set Completeness and Component Importance,” I investigate how visual cues could create a sense of completeness for a set of products or items.
URI: http://scholarbank.nus.edu.sg/handle/10635/146934
Appears in Collections:Ph.D Theses (Open)

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