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Leong Siew Meng

rp08067

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Full Name
Leong Siew Meng
(not current staff)
Variants
Leong, S.-M.
Meng, L.S.
Leong, S.M.
 
Main Affiliation
 
Faculty
 
Email
fbalsm@nus.edu.sg
 

Publications

Refined By:
Date Issued:  [2000 TO 2009]
Author:  Leong, S.M.

Results 1-13 of 13 (Search time: 0.005 seconds).

Issue DateTitleAuthor(s)
12002A typology of animosity and its cross-national validationJung, K. ; Ang, S.H. ; Leong, S.M. ; Tan, S.J. ; Pornpitakpan, C. ; Kau, A.K. 
22004Animosity towards economic giants: What the little guys thinkAng, S.H. ; Jung, K.; Kau, A.K. ; Leong, S.M. ; Pornpitakpan, C.; Tan, S.J. 
32003Building strong brands in Asia: Selecting the visual components of image to maximize brand strengthHenderson, P.W.; Cote, J.A.; Leong, S.M. ; Schmitt, B.
42009Cross-national logo evaluation analysis: An individual-level approachVan Der Lans, R.; Cote, J.A.; Cole, C.A.; Leong, S.M. ; Smidts, A.; Henderson, P.W.; Bluemelhuber, C.; Bottomley, P.A.; Doyle, J.R.; Fedorikhin, A.; Moorthy, J.; Ramaseshan, B.; Schmitt, B.H.
52003Increasing replication for knowledge accumulation in strategy researchSingh, K. ; Ang, S.H.; Leong, S.M. 
62000It's only words: Idiom processing, language knowledge and consumer memory of Chinese print advertisementsLeong, S.M. ; Tan, S.J. ; Lim, W.K.
72002Managing risk in a four-digit number gameTeo, C.-P. ; Leong, S.M. 
82000Modernity and the Singaporean adolescentLeong, S.M. 
92001Predicting the principles of marketing strategy: Cross-border and expertise effectsLeong, S.M. 
102009Processing idioms in advertising discourse: Effects of familiarity, literality, and compositionality on consumer ad responseLim, E.A.C.; Ang, S.H. ; Lee, Y.H. ; Leong, S.M. 
112007The ad creativity cube: conceptualization and initial validationAng, S.H. ; Lee, Y.H. ; Leong, S.M. 
122008Understanding consumer animosity in an international crisis: Nature, antecedents, and consequencesLeong, S.M. ; Cote, J.A.; Ang, S.H. ; Tan, S.J. ; Jung, K.; Kau, A.K. ; Pornpitakpan, C.
132004When the cat's away: A content analysis of MNC overseas recruitment print adsLeong, S.M. ; Tan, H.H. ; Loh, M.S.-Y.