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Title: Understanding consumer animosity in an international crisis: Nature, antecedents, and consequences
Authors: Leong, S.M. 
Cote, J.A.
Ang, S.H. 
Tan, S.J. 
Jung, K.
Kau, A.K. 
Pornpitakpan, C.
Keywords: Animosity
International marketing
Issue Date: 2008
Citation: Leong, S.M., Cote, J.A., Ang, S.H., Tan, S.J., Jung, K., Kau, A.K., Pornpitakpan, C. (2008). Understanding consumer animosity in an international crisis: Nature, antecedents, and consequences. Journal of International Business Studies 39 (6) : 996-1009. ScholarBank@NUS Repository.
Abstract: The nature, antecedents, and consequences of consumer animosity during the 1997 Asian economic crisis are investigated, based on a large-scale survey of 2000 adult consumers representative of five affected nations (Indonesia, Malaysia, Singapore, South Korea, and Thailand). An animosity model was developed and tested with the US and Japan as target countries. As predicted, stable and situational animosity reduced willingness to buy products from a perceived hostile national entity. Affective evaluations and cognitive judgments were negatively influenced by situational animosity but not by stable animosity. As expected, situational animosity was increased by external attribution, perceived external control, and stable animosity. Implications of these findings are discussed, and directions for future research suggested. © 2008 Academy of International Business.
Source Title: Journal of International Business Studies
ISSN: 00472506
DOI: 10.1057/palgrave.jibs.8400392
Appears in Collections:Staff Publications

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