YI CHENG

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Full Name

YI CHENG

Variants

Yi, C.

Main Affiliation

DEPT OF INFORMATION SYSTEMS & ANALYTICS

Faculty

SCHOOL OF COMPUTING

disyc@nus.edu.sg

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	Issue Date	Title	Author(s)
1	2009	A multiple-case study of the instructor's roles in courseware development	Liu, N. ; Yi, C. ; Lim, J.
2	2010	An investigation of the effects of website aesthetics and usability on online shoppers' purchase intention	Jiang, Z. ; Qiu, L.; Yi, C. ; Choi, B.; Zhang, D.
3	2008	Beyond annoyance: The latent benefits of distracting website features	Tan, B.C.C.; Yi, C. ; Chan, H.C.
4	2007	Emotional expression online: The impact of task, relationship and personality perception on emoticon usage in instant messenger	Xu, L.; Yi, C. ; Xu, Y.
5	2011	Enticing consumers via incomplete product experience: An investigation of online product interactivity designs	Yi, C. ; Jiang, Z. ; Benbasat, I.
6	2007	The antecedents of online consumers' perceived usefulness of website: A protocol analysis approach	Yi, C. ; Jiang, Z.
7	2010	Towards organized search and unexpected discoveries: The impacts of product tags and featured users on online product search	Yi, C. ; Jiang, Z. ; Benbasat, I.