Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/234759
Title: National Brand?s Promotional Pricing and Advertising Policies: Spillover Effect and Quality Difference
Authors: Guiyang Zhu
Mabel Chou 
Tao Jia
Issue Date: 21-Sep-2021
Publisher: Taylor & Francis
Citation: Guiyang Zhu, Mabel Chou, Tao Jia (2021-09-21). National Brand?s Promotional Pricing and Advertising Policies: Spillover Effect and Quality Difference. Engineering Optimization 54 (12) : 2087-2103. ScholarBank@NUS Repository.
Source Title: Engineering Optimization
URI: https://scholarbank.nus.edu.sg/handle/10635/234759
ISSN: 0305215X
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