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https://scholarbank.nus.edu.sg/handle/10635/234759
| Title: | National Brand?s Promotional Pricing and Advertising Policies: Spillover Effect and Quality Difference | Authors: | Guiyang Zhu Mabel Chou Tao Jia |
Issue Date: | 21-Sep-2021 | Publisher: | Taylor & Francis | Citation: | Guiyang Zhu, Mabel Chou, Tao Jia (2021-09-21). National Brand?s Promotional Pricing and Advertising Policies: Spillover Effect and Quality Difference. Engineering Optimization 54 (12) : 2087-2103. ScholarBank@NUS Repository. | Source Title: | Engineering Optimization | URI: | https://scholarbank.nus.edu.sg/handle/10635/234759 | ISSN: | 0305215X |
| Appears in Collections: | Elements Staff Publications |
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| 10.10800305215X.2021.1974429.zip | 989.14 kB | ZIP | OPEN | None | View/Download |
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