National Brand?s Promotional Pricing and Advertising Policies: Spillover Effect and Quality Difference

Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/234759

DC Field	Value
dc.title	National Brand?s Promotional Pricing and Advertising Policies: Spillover Effect and Quality Difference
dc.contributor.author	Guiyang Zhu
dc.contributor.author	Mabel Chou
dc.contributor.author	Tao Jia
dc.date.accessioned	2022-11-22T08:56:38Z
dc.date.available	2022-11-22T08:56:38Z
dc.date.issued	2021-09-21
dc.identifier.citation	Guiyang Zhu, Mabel Chou, Tao Jia (2021-09-21). National Brand?s Promotional Pricing and Advertising Policies: Spillover Effect and Quality Difference. Engineering Optimization 54 (12) : 2087-2103. ScholarBank@NUS Repository.
dc.identifier.issn	0305215X
dc.identifier.uri	https://scholarbank.nus.edu.sg/handle/10635/234759
dc.publisher	Taylor & Francis
dc.source	Taylor & Francis
dc.type	Article
dc.contributor.department	ANALYTICS AND OPERATIONS
dc.description.sourcetitle	Engineering Optimization
dc.description.volume	54
dc.description.issue	12
dc.description.page	2087-2103
Appears in Collections:	Elements Staff Publications

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