1. ScholarBank@NUS

Lee Khai Sheang

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Profile

Full Name
Lee Khai Sheang
(not current staff)
Variants
Lee, K.S.
 
Main Affiliation
 
Faculty
 
Email
fbaleeks@nus.edu.sg
 

Publications

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Policy:  Open
Type:  Working Paper/Technical Report

Results 1-20 of 23 (Search time: 0.013 seconds).

Issue DateTitleAuthor(s)
1Dec-2001A game-theoretic perspective on transaction cost and the decision to make, buy or make-and-buyLee, Khai Sheang ; Lim, Wei Shi 
2Jan-2002A structural model of market orientation effects on entrepreneurial values and performance of SMEsLee, Khai Sheang ; Tan Soo Jiuan ; Jung, Kwon 
3May-1999Advanced sale of service capacities : impact of price sensitivity to supply on optimal pricing and capacity allocationsLee, Khai Sheang ; Ng, Irene C. L.
4Feb-1999An integrative frame work of preemption strategiesLee, Khai Sheang ; Ng, Irene C. L.
5Mar-1995Channel structure under small numbers interactions and strategic alliance formationsLee, Khai S. ; Mintz, Jack M.; Mitchell, Andy
6Sep-1998Country and entry mode strategies under bounded rationality : insights from the Shapley value conceptLee, Khai Sheang ; Tan Soo Jiuan ; Narasimhan, Chakravarthi
7Sep-1998Dealing with resource disadvantage : generic strategies for SMEsLee, Khai Sheang ; Lim, Guan Hua ; Tan Soo Jiuan 
8Oct-1998Deterring aggressive reactions from bigger firms : use of strategic moves by SMEsTan, Soo Jiuan ; Lee, Khai Sheang ; Lim, Guan Hua 
9Jul-1998Examining the strategic role of unused service capacity - a theory-in-use approachNg, Irene C. L.; Wirtz, Jochen ; Lee, Khai Sheang 
10Oct-1999Family businesses : the succession dilemmaLee, Khai Sheang ; Lim, Guan Hua ; Tan Soo Jiuan 
11Sep-1998Gray marketing as a low cost market penetration strategy for entrepreneurs: conceptual model and case examplesLim, Guan Hua ; Lee, Khai Sheang ; Tan, Soo Jiuan 
12Oct-1998Limitations of conventional strategy frameworks when applied to SMEs : lessons from a case studyLee, Khai Sheang ; Lim, Guan Hua ; Tan Soo Jiuan 
13Sep-1998Market penetration strategies for entrepreneurs - theory and Asian SMEs experiencesLee, Khai Sheang ; Tan Soo Jiuan ; Lim, Guan Hua 
14Jan-2002Marketing of credence products : a game theoretic perspective on the underselling of antiquesLee, Khai Sheang ; Lim, Wei Shi ; Sim, Siew Lien 
15Sep-1998Overcoming the hybrid brand woes of bi-national productsTan, Soo Jiuan ; Lee, Khai Sheang ; Lim, Guan Hua 
16Apr-1999Should a firm with a reputation for outstanding service quality offer a service guaranteeWirtz, Jochen ; Kum, Doreen ; Lee, Khai Sheang 
17Feb-1999Single versus multiple source purchasing strategyLee, Khai Sheang ; Keh, Hean Tat ; Chung, Tuck Siong
18Oct-1998SME's MARKET ENTRY STRATEGY: SUBSTITUTION INSTEAD OF NICHINGLIM GUAN HUA ; TAN SOO JIUAN ; LEE KHAI SHEANG 
19Oct-1998SMEs market entry strategy : substitution instead of nichingLim, Guan Hua ; Tan, Soo Jiuan ; Lee, Khai Sheang 
20Oct-1998Strategic alliance as an entry strategy into markets dominated by major corporationsLee, Khai Sheang ; Lim, Guan Hua ; Tan Soo Jiuan