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https://scholarbank.nus.edu.sg/handle/10635/140283
| Title: | Gray marketing as a low cost market penetration strategy for entrepreneurs: conceptual model and case examples | Authors: | Lim, Guan Hua Lee, Khai Sheang Tan, Soo Jiuan |
Issue Date: | Sep-1998 | Citation: | Lim, Guan Hua, Lee, Khai Sheang, Tan, Soo Jiuan (1998-09). Gray marketing as a low cost market penetration strategy for entrepreneurs: conceptual model and case examples. Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-052 : 1-26. ScholarBank@NUS Repository. | Series/Report no.: | Research Paper Series; 1998-052 | Source Title: | Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-052 | URI: | http://scholarbank.nus.edu.sg/handle/10635/140283 |
| Appears in Collections: | Staff Publications Elements |
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| b20474271.pdf | 2.24 MB | Adobe PDF | OPEN | None | View/Download |
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