Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/149186
Title: SME's MARKET ENTRY STRATEGY: SUBSTITUTION INSTEAD OF NICHING
Authors: LIM GUAN HUA 
TAN SOO JIUAN 
LEE KHAI SHEANG 
Issue Date: Oct-1998
Citation: LIM GUAN HUA, TAN SOO JIUAN, LEE KHAI SHEANG (1998-10). SME's MARKET ENTRY STRATEGY: SUBSTITUTION INSTEAD OF NICHING. Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-061 : 1-19. ScholarBank@NUS Repository.
Series/Report no.: Research Paper Series; 1998-061
Source Title: Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-061
URI: http://scholarbank.nus.edu.sg/handle/10635/149186
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