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https://scholarbank.nus.edu.sg/handle/10635/149186
| Title: | SME's MARKET ENTRY STRATEGY: SUBSTITUTION INSTEAD OF NICHING | Authors: | LIM GUAN HUA TAN SOO JIUAN LEE KHAI SHEANG |
Issue Date: | Oct-1998 | Citation: | LIM GUAN HUA, TAN SOO JIUAN, LEE KHAI SHEANG (1998-10). SME's MARKET ENTRY STRATEGY: SUBSTITUTION INSTEAD OF NICHING. Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-061 : 1-19. ScholarBank@NUS Repository. | Series/Report no.: | Research Paper Series; 1998-061 | Source Title: | Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-061 | URI: | http://scholarbank.nus.edu.sg/handle/10635/149186 |
| Appears in Collections: | Elements Staff Publications |
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| b20519631.pdf | 1.74 MB | Adobe PDF | OPEN | None | View/Download |
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