SME's MARKET ENTRY STRATEGY: SUBSTITUTION INSTEAD OF NICHING

Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/149186

DC Field	Value
dc.title	SME's MARKET ENTRY STRATEGY: SUBSTITUTION INSTEAD OF NICHING
dc.contributor.author	LIM GUAN HUA
dc.contributor.author	TAN SOO JIUAN
dc.contributor.author	LEE KHAI SHEANG
dc.date.accessioned	2018-11-28T06:35:29Z
dc.date.available	2018-11-28T06:35:29Z
dc.date.issued	1998-10
dc.identifier.citation	LIM GUAN HUA, TAN SOO JIUAN, LEE KHAI SHEANG (1998-10). SME's MARKET ENTRY STRATEGY: SUBSTITUTION INSTEAD OF NICHING. Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-061 : 1-19. ScholarBank@NUS Repository.
dc.identifier.uri	http://scholarbank.nus.edu.sg/handle/10635/149186
dc.relation.ispartofseries	Research Paper Series; 1998-061
dc.type	Working Paper/Technical Report
dc.contributor.department	FINANCE & ACCOUNTING
dc.contributor.department	MARKETING
dc.description.sourcetitle	Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-061
dc.description.page	1-19
Appears in Collections:	Elements Staff Publications

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