Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/78211
Title: Knowledge diversity and simmelian tie in generating creative ideas: The importance of media multiplexity
Authors: Wu, Y.
Sha, X.
Chang, K. 
Keywords: Generating creative ideas
Knowledge diversity
Media multiplexity
Simmelian tie
Issue Date: 2012
Citation: Wu, Y.,Sha, X.,Chang, K. (2012). Knowledge diversity and simmelian tie in generating creative ideas: The importance of media multiplexity. International Conference on Information Systems, ICIS 2012 3 : 2373-2382. ScholarBank@NUS Repository.
Abstract: Why are some technology-mediated interactions between pairs of individuals more successful than others in generating creative ideas? To seek the answers to this question, we study the generation of creative ideas from a dyadic perspective. We examine the attributes of dyadic ties that influence the generation of creative ideas, and how the strength of influence changes contingently on the usage of multiple media. Our study augments previous research by examining the impacts of knowledge diversity, Simmelian tie and media multiplexity on generating creative ideas. We conducted a survey among students in a knowledge-intensive academic institution. The results show that knowledge diversity, Simmelian tie and media multiplexity can trigger the generation of creative ideas. However, the influence of knowledge diversity and Simmelian tie on creative idea generation is weakened by media multiplexity. We discuss the findings and propose future plan for this research-in-progress study.
Source Title: International Conference on Information Systems, ICIS 2012
URI: http://scholarbank.nus.edu.sg/handle/10635/78211
ISBN: 9781627486040
Appears in Collections:Staff Publications

Show full item record
Files in This Item:
There are no files associated with this item.

Page view(s)

102
checked on Sep 22, 2022

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.