Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/78211
DC FieldValue
dc.titleKnowledge diversity and simmelian tie in generating creative ideas: The importance of media multiplexity
dc.contributor.authorWu, Y.
dc.contributor.authorSha, X.
dc.contributor.authorChang, K.
dc.date.accessioned2014-07-04T03:13:40Z
dc.date.available2014-07-04T03:13:40Z
dc.date.issued2012
dc.identifier.citationWu, Y.,Sha, X.,Chang, K. (2012). Knowledge diversity and simmelian tie in generating creative ideas: The importance of media multiplexity. International Conference on Information Systems, ICIS 2012 3 : 2373-2382. ScholarBank@NUS Repository.
dc.identifier.isbn9781627486040
dc.identifier.urihttp://scholarbank.nus.edu.sg/handle/10635/78211
dc.description.abstractWhy are some technology-mediated interactions between pairs of individuals more successful than others in generating creative ideas? To seek the answers to this question, we study the generation of creative ideas from a dyadic perspective. We examine the attributes of dyadic ties that influence the generation of creative ideas, and how the strength of influence changes contingently on the usage of multiple media. Our study augments previous research by examining the impacts of knowledge diversity, Simmelian tie and media multiplexity on generating creative ideas. We conducted a survey among students in a knowledge-intensive academic institution. The results show that knowledge diversity, Simmelian tie and media multiplexity can trigger the generation of creative ideas. However, the influence of knowledge diversity and Simmelian tie on creative idea generation is weakened by media multiplexity. We discuss the findings and propose future plan for this research-in-progress study.
dc.sourceScopus
dc.subjectGenerating creative ideas
dc.subjectKnowledge diversity
dc.subjectMedia multiplexity
dc.subjectSimmelian tie
dc.typeConference Paper
dc.contributor.departmentINFORMATION SYSTEMS
dc.description.sourcetitleInternational Conference on Information Systems, ICIS 2012
dc.description.volume3
dc.description.page2373-2382
dc.identifier.isiutNOT_IN_WOS
Appears in Collections:Staff Publications

Show simple item record
Files in This Item:
There are no files associated with this item.

Page view(s)

106
checked on Nov 24, 2022

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.