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Title: The influence of physical, beneficial and image properties on responses to parallel imports
Authors: Ang, S.H. 
Keywords: Image
International marketing
Product attributes
Product management
Issue Date: 2000
Citation: Ang, S.H. (2000). The influence of physical, beneficial and image properties on responses to parallel imports. International Marketing Review 17 (6) : 509-524. ScholarBank@NUS Repository.
Abstract: Parallel imports are authentic products that challenge those sold through authorized dealers. Such imports are fast becoming popular, especially in Asia. Authorized dealers need to find ways to combat against parallel imports. One such means is to first understand consumer perceptions of parallel imports. A survey among respondents from an Asian country, Singapore, showed that perception and not demography or past product experience influence purchase intention of parallel imports. Perception of beneficial and image properties, more so than perception of physical properties, influenced purchase intention The factors influencing the magnitude of discount expected from parallel importers were different from those for purchase intention. Women expected higher discounts than men, while an inverse relationship was observed for income. The unique properties for each product category also influenced purchase intention and expected discount. Managerial implications are discussed together with directions for future research.
Source Title: International Marketing Review
ISSN: 02651335
Appears in Collections:Staff Publications

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