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dc.titleThe influence of physical, beneficial and image properties on responses to parallel imports
dc.contributor.authorAng, S.H.
dc.identifier.citationAng, S.H. (2000). The influence of physical, beneficial and image properties on responses to parallel imports. International Marketing Review 17 (6) : 509-524. ScholarBank@NUS Repository.
dc.description.abstractParallel imports are authentic products that challenge those sold through authorized dealers. Such imports are fast becoming popular, especially in Asia. Authorized dealers need to find ways to combat against parallel imports. One such means is to first understand consumer perceptions of parallel imports. A survey among respondents from an Asian country, Singapore, showed that perception and not demography or past product experience influence purchase intention of parallel imports. Perception of beneficial and image properties, more so than perception of physical properties, influenced purchase intention The factors influencing the magnitude of discount expected from parallel importers were different from those for purchase intention. Women expected higher discounts than men, while an inverse relationship was observed for income. The unique properties for each product category also influenced purchase intention and expected discount. Managerial implications are discussed together with directions for future research.
dc.subjectInternational marketing
dc.subjectProduct attributes
dc.subjectProduct management
dc.description.sourcetitleInternational Marketing Review
Appears in Collections:Staff Publications

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