Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/45146
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dc.titleThe influence of physical, beneficial and image properties on responses to parallel imports
dc.contributor.authorAng, S.H.
dc.date.accessioned2013-10-10T05:30:14Z
dc.date.available2013-10-10T05:30:14Z
dc.date.issued2000
dc.identifier.citationAng, S.H. (2000). The influence of physical, beneficial and image properties on responses to parallel imports. International Marketing Review 17 (6) : 509-524. ScholarBank@NUS Repository.
dc.identifier.issn02651335
dc.identifier.urihttp://scholarbank.nus.edu.sg/handle/10635/45146
dc.description.abstractParallel imports are authentic products that challenge those sold through authorized dealers. Such imports are fast becoming popular, especially in Asia. Authorized dealers need to find ways to combat against parallel imports. One such means is to first understand consumer perceptions of parallel imports. A survey among respondents from an Asian country, Singapore, showed that perception and not demography or past product experience influence purchase intention of parallel imports. Perception of beneficial and image properties, more so than perception of physical properties, influenced purchase intention The factors influencing the magnitude of discount expected from parallel importers were different from those for purchase intention. Women expected higher discounts than men, while an inverse relationship was observed for income. The unique properties for each product category also influenced purchase intention and expected discount. Managerial implications are discussed together with directions for future research.
dc.sourceScopus
dc.subjectImage
dc.subjectImport
dc.subjectInternational marketing
dc.subjectProduct attributes
dc.subjectProduct management
dc.typeArticle
dc.contributor.departmentMARKETING
dc.description.sourcetitleInternational Marketing Review
dc.description.volume17
dc.description.issue6
dc.description.page509-524
dc.identifier.isiutNOT_IN_WOS
Appears in Collections:Staff Publications

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