Please use this identifier to cite or link to this item:
Title: Names as linguistic capital
Authors: Tan, PKW 
Issue Date: 16-Apr-2021
Publisher: Routledge
Citation: Tan, PKW (2021-04-16). Names as linguistic capital. The Commodification of Language: Conceptual Concerns and Empirical Manifestations : 164-180. ScholarBank@NUS Repository.
Abstract: This chapter explores how the preference for particular languages from a basket of available languages can lead to the chosen languages being seen as commodities and objects of economic value. Ultimately this preference is the result of actions taken by powerful agents conferred with the right to make these choices. It is therefore argued that linguistic commodification is intimately linked to language planning. The chapter specifically focuses on name choices in the context of Malaysia, a nation that shows a high degree of complexity in terms of linguistic preferences. Two sets of data are contrasted: The changing street names of the capital Kuala Lumpur, representing christenings by agents of the state; and the names of residential buildings in the country, representing christenings by private enterprise. Street names show strong preference for the national language, Malay, whereas building names show a preference for English, with a significant representation of Romance languages such as Italian. The chapter then discusses reasons for this divergent linguistic treatment of names.
Source Title: The Commodification of Language: Conceptual Concerns and Empirical Manifestations
ISBN: 9780367464080
DOI: 10.4324/9781003028581-111a
Appears in Collections:Staff Publications

Show full item record
Files in This Item:
File Description SizeFormatAccess SettingsVersion 
Tan 2021 Names as linguistic capital.docxAccepted version49.91 kBMicrosoft Word XML



Google ScholarTM



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.