Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/235716
Title: The Role of Subjectivity and Seduction in Architectural Design: Multi-sensorial Aesthetic Experience in Contemporary Consumption Spaces
Authors: Trivic, Zdravko 
Bozovic-Stamenovic, Ruzica 
Hee, Limin 
Issue Date: 2009
Publisher: Korean Society of Design Science
Citation: Trivic, Zdravko, Bozovic-Stamenovic, Ruzica, Hee, Limin (2009). The Role of Subjectivity and Seduction in Architectural Design: Multi-sensorial Aesthetic Experience in Contemporary Consumption Spaces. IASDR 2009 - International Association of Societies of Design Research Conference : 1907-1916. ScholarBank@NUS Repository.
Abstract: In this paper we explore various formulas and power strategies often used in design of contemporary consumption spaces to impose certain experiences and ultimately fulfill higher consumption goals. Predominant in recent research is a belief that these strategies manipulate users’ sensorial and emotional experiences in such a way that their actions are considerably constrained. We challenge these critiques and focus on power of seduction and ambience, as well as user’s subjective reading of spaces, starting with the assumption that current design strategies are not necessarily negative phenomena. Recent transformations in the design of consumption spaces may result from the softening of re presentations of power, and vice versa. Using multidisciplinary, human-oriented and phenomenological approach we aim to develop an appropriate research instrument for investigating seduction as a subjective and elusive phenomenon.
Source Title: IASDR 2009 - International Association of Societies of Design Research Conference
URI: https://scholarbank.nus.edu.sg/handle/10635/235716
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